Goud Ynterieur · 2025
Miniso Land Kleinhannel
by Xiang Li
- A' Design Award yn Goud 2025 in Ynterieur
- Estimated Number of Design Views: 132,965
- Verification code 51625DFD6F · Verify this award
Colors
About Miniso Land Kleinhannel
Yn 'e romte fan trije ferdjippingen fan Miniso Land binne seis haadgebieten en mear as santich soarten ko-branded produkten út ferskate IP wrâlden. De ûntwerper berikt in fusie fan kategory ferskaat en romte-brûkeffisjinsje troch it opsetten fan ferskate situaasje sônes, wêrtroch de fersaaiïng foarkommen wurdt dy't tradisjonele werheljende winkelûnderfiningen meibrinze kinne. Fan it blind box gebiet dat liket as yn roze bubbels, it algemiene gebiet mei in montaazje fisueel effekt, it húsdiergebiet en geurgebiet mei ferskate natuerfielings, oant it pluche gebiet dat fielt as it ynstappen yn in sprookjeswrâld.
About the A' Design Award yn Goud
Miniso Land Kleinhannel is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Miniso Land Kleinhannel wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Miniso Land Kleinhannel makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.
Press Kit
- Unique Properties
- Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
- Tags
- interior retail
- Design Challenge
- Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
- Inspiration
- The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
- Project Duration
- Shanghai, China
- Image Credits
- Photograph丨SFAP
