Cyp Bedriuwsidentiteit by Pablo Prada Granada

Cyp Bedriuwsidentiteit by Pablo Prada Granada is a highly esteemed winner of the very prestigious 2025 A' Design Award yn Izer in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

IzerGrafysk· 2025

Cyp Bedriuwsidentiteit

by Pablo Prada Granada

Client: Construcciónes y Pavimentos

A' Design Award yn Izer Winner in Grafysk Category

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Verified Award Winner

Verify Award Status for #169177

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Colors

The Design

About Cyp Bedriuwsidentiteit

Cyp kaam by it studio op syk nei in nije grafyske identiteitsalternatyf dat de útstrieling fan harren merk ferfarskje soe, troch it fêststellen fan in mear persoanlike mar dochs ûnderskiedende identiteit dy't harren nije oanwêzigens en oanpak yn 'e brânsje wjerspegele. It eindûntwerp fertsjintwurdiget de primêre tsjinsten en produktoanbieding fan it bedriuw, wylst it in gefoel fan feiligens en betrouberens útstrielet. It konsept is beynfloede troch de prinsipes fan Yin-Yang, dy't it gearspul fan tsjinoerstelde krêften fertsjintwurdigje, en fanget de dualiteit fan de wichtichste produktlinten fan Cyp, dy't tagelyk yn balâns binne en elkoar oanfolje.

The Recognition

About the A' Design Award yn Izer

Cyp Bedriuwsidentiteit is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Cyp Bedriuwsidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Cyp Bedriuwsidentiteit wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: CyP's - Construcciones y Pavimentos (Constructions and Pavements) brand design features several distinctive design elements:

A creative use of perspective and symmetry, with a dashed line separating both sides, suggesting transformation and duality. An isometric architectural style that implies construction and building elements, with chevron-like patterns representing volumetric structures and pavement patterns encompassing the company's activity and service offering.
Dimensions & Packaging: Brand design source files are vector images, which allow the resizing of images without losing quality, or pixelation.
Tags: Balance, Duality, Transformation, Movement, Interdependence, Complementary Forces
Production Technology: Adobe Illustrator, Adobe Fresco, iPad Pro 12", Apple Mac Book Pro
Design Challenge: Finding a balance between the two main components of the visual identity of the logo, while trying to keep it modern, clean, and not cumbersome.
Research: A discovery brief questionnaire was delivered to the client, which allowed us to understand the company's values and characteristics, as well as what they wanted to convey. Once this information was discussed and analyzed between parties, we delivered various design alternatives. These designs were filtered and modified until reaching a final version that the client felt correctly represented what they were looking to achieve for their brand.
Inspiration: Our intent was to represent graphically the company's main service and product offerings, while conveying security and reliability. The name of the company reflects the duality of its main product lines, which at the same time balance and complement each other. We drove inspiration in balanced duality; in the co-existing of these two elements in making the company whole. We found inspiration in duality and balance, complementary forces, interdependence, and transformation; relating to Yin-Yang.
Project Duration: Project started in Bogota, on April of 2024, and was published officially in June 2024
Operation Flow: Brand was designed to be used in various formats. It has multiple versions that make ir flexible enough to be used various mediums and applications to be properly showcased.
Team Members: Pablo Prada Granada