Zoom Tentoanstellingskataloagus by Zoltan Berta

Zoom Tentoanstellingskataloagus by Zoltan Berta is a highly esteemed winner of the very prestigious 2025 A' Design Award yn Sulver in Print en Publisearre Media Ûntwerp Competition Category.

SulverPrint· 2025

Zoom Tentoanstellingskataloagus

by Zoltan Berta

A' Design Award yn Sulver Winner in Print Category

68,681

Verified Award Winner

Verify Award Status for #169293

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Zoom Tentoanstellingskataloagus

De Zoom-tentoanstelling (Museum foar Etnografy, Boedapest) nimt in ûnkonvinsjonele oanpak fan 'e museumkolleksje. De ynhâldsstruktuer wurdt foarme troch ferskowingen yn perspektyf dy't objekten en objektmassa's fan nije hoeken presintearje. De kataloagus probearret dizze oanpak te yntrodusearjen troch ferskillende grafyske en boekbinen-drukoplossingen. De ynterne rêch fan it boek hat in unyk generearre patroan foar elk eksimplaar dat in herinterpretaasje is fan 'e borduerde motieven typysk foar Hongaarske folksskonst. De tentoanstelling is ûntworpen troch art1st Design Studio, haadûntwerper Daniel Taraczky.

The Recognition

About the A' Design Award yn Sulver

Zoom Tentoanstellingskataloagus is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Zoom Tentoanstellingskataloagus wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Zoom Tentoanstellingskataloagus is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Both the exhibition and the book take an unconventional approach, offering a unique perspective on the museum’s collection. The content and visual structure are shaped by shifts in viewpoint, presenting objects and object masses from new angles through exciting and playful solutions. This approach of unrepeatability is reflected in the book’s inner spine, which features a uniquely generated pattern for each copy.
The exhibition designed by art1st Design Studio, lead designer Daniel Taraczky.
Dimensions & Packaging: Dimensions: 225 x 225 mm
232 pages
Tags: book, editorial, catalogue, exhibition, print, generative art, typography, graphic design
Production Technology: Soft cover swiss binding, various inserts in the book block.
Cover: Pergraphica Colours 330g Imperial red
Book Block: Munken Lynx 130g,Glama Basic 110g,Pergraphica Infinite Black 120g
Inspiration: Red is a dominant color in the Hungarian folk art, which also identifies the exhibition's design, similarly with the recurring square shape elements. This is why the book’s design wanted to resemble to an exciting red square. Opening the cover it reveals a stylised decoration on the spine which are the visual reinterpretation of the embroidered motifs typical to the Hungarian folk art. One of the features of the book is these patterns have been uniquely generated for each of the thousand copies.
Project Duration: 2024 Budapest
Team Members: Catalogue Graphic designer: Zoltan Berta
Image Credits: Product photos: Zoltan Berta