Hocking Hills Webûntwerp by Cansu Dagbagli Ferreira

Hocking Hills Webûntwerp by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 A' Design Award yn Brûns in Ynterface, Ynteraksje en Brûkersûnderfining Ûntwerp Competition Category.

BrûnsYnterface· 2025

Hocking Hills Webûntwerp

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award yn Brûns Winner in Ynterface Category

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Verified Award Winner

Verify Award Status for #169553

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hocking Hills Webûntwerp

De herûntwerp fan Hockinghills.com yntrodusearret in streamlined en eigentiidsk boekingsplatfoarm foar ferbliven yn 'e natuer en bûtenaktiviteiten. Mei de fokus op dúdlikens en brûkberens hat it fernijde ûntwerp in minimalistyske oanpak dy't de natuerlike skientme fan Hocking Hills beklammet. In ferfine brûkersynterface, optimalisearre navigaasje en in set fan mear as 100 oanpaste ikoantsjes ferbetterje de tagonklikens en funksjonaliteit. It resultaat is in gearhingjende en boeiende digitale ûnderfining dy't reisplanning ferienfâldiget, wylst it fêsthâldt oan de tawijing fan it merk oan natuer, mienskip en naadleaze ferkenning.

The Recognition

About the A' Design Award yn Brûns

Hocking Hills Webûntwerp is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Hocking Hills Webûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Hocking Hills Webûntwerp foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The redesign of Hockinghills.com modernizes the booking platform for nature stays and outdoor activities in Hocking Hills State Park. The project involved a complete brand refresh, UX and UI enhancements, and the creation of over 100 custom icons. The updated design improves navigation, refines the user experience, and ensures visual consistency across the platform while maintaining the brands deep connection to the local community and natural environment.
Dimensions & Packaging: Desktop and mobile screens were designed for the whole website in a responsive manner.
Tags: website, travel, outdoors, icon design, user interface
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and Figma.
Design Challenge: Even though an extensive design system was created, the project requirements evolved according to the project needs and as a result of that, keeping the consistency was a challenge.
Research: According to the real user data from the existing website, user problems and needs are analysed and UX improvements are done accordingly.
Inspiration: The redesign is inspired by the need for clarity and ease of use, allowing the natural beauty of Hocking Hills to take center stage. The minimal and modern design approach removes visual clutter, creating a seamless and intuitive experience. A refined icon set enhances usability without distraction, while the structured layout and clean typography ensure effortless navigation. The result is a functional yet elegant platform that connects users to nature with simplicity and efficiency.
Project Duration: 1 year from June 2023 to June 2024
USA and France
Operation Flow: Hockinghills website is used for researching and booking accommodations, activites in Hocking Hills national park.