Honki Factory Fisuele Identiteit troch Daichi Takizawa

Honki Factory Fisuele Identiteit troch Daichi Takizawa is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Sulver yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

SulverGrafysk· 2025

Honki Factory Fisuele Identiteit

troch Daichi Takizawa

Klant: Honki Factory Co.,Ltd

A' Design Award yn Sulver Winner yn de kategory Grafysk

60,420

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #170847

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Honki Factory Fisuele Identiteit

It konsept is It Iepenen fan it Paad, De Honki-wize. It definiearret Honki as Earnstichheid, as it hawwen fan in dúdlik doel en it setten fan konkrete stappen dêr nei ta. Dejingen dy't de strukturearre oanpak foar bedriuwsûntwikkeling behearskje kinne it brûke om nije paden te meitsjen. It ferlet om in protte Honki-yndiviuen te koesterjen wurdt fertsjintwurdige yn it H-foarme kader, dat struktuer symbolisearret, en yn it logotype, ynspirearre troch in fabryk, dat produksje fertsjintwurdiget. It fariabele ûntwerp fan it symboal en lettertype wersmyt de oanpasbierens oer alle yndustries en fjilden hinne.

De Erkenning

Oer de A' Design Award yn Sulver

Honki Factory Fisuele Identiteit is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Honki Factory Fisuele Identiteit wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Honki Factory Fisuele Identiteit is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The logo reflects the concept of a "Establishing entrepreneurship training centers" where various people, both corporate and individual, can learn about entrepreneurship and increase the number of people willing to take on challenges. The logo was inspired by the "frame" representing the shape of new businesses and the "factory" symbolizing production. The adaptable "H" shaped symbol mark and the variable design of the logotype express that the company can support any type of business.
Ofmjittingen & Ferpakking: The visual design was created using Adobe Illustrator, and the corporate font was made with the font creation software Glyphs.
Labels: VI, Visual Identity, Logo, Symbol, Corporate font, Poster, Website, Stationery, Variable
Produksjetechnology: "Honki" means "Seriousness," and its passion and spirit of challenge are represented by the bold color red. Both the symbol mark and logotype have a variable design, showing that Honki Factory's services can adapt to any business size or industry. The symbol mark features an open door shape within the frame, symbolizing new opportunities for all companies.
Untwerpútdaging: The biggest challenge was how to implement the newly created visual identity. The company's members are not designers, and the application they use most is PowerPoint. To make the VI easy to use, we created PowerPoint templates where users only need to replace text. We also predefined the corporate fonts and colors. Background images for video conferencing and business cards were designed to allow simple text updates, ensuring that anyone can effectively represent Honki Factory Co.,Ltd's corporate identity, regardless of their role.
Undersyk: I focused on enhancing the quality of the details. The logo was carefully examined for aspect ratio, the thickness of vertical and horizontal strokes, and optical balance. For the corporate font, in addition to optical adjustments, each character's width and side spacing were precisely calculated. Over 500 test patterns were evaluated during this process. As a result, I won the Silver Award at the Graphis Design Awards 2025 (USA) and were featured in the Japan Typography Yearbook 2025, enhancing Honki Factory Co.,Ltd's brand value.
Ynspiraasje: Honki Factory needed to update its visual identity to achieve its vision of "Establishing entrepreneurship training centers." The specific goals were to gain credibility from large corporations and to enhance the company's branding for recruitment. Therefore, a visual identity that represents the company's vision was essential.
Projektdoer: This project started in June 2022 and was completed in March 2024.
Operaasjestreamferrin: After changing the visual identity, despite having only about 10 employees, the company secured service agreements with over 30 major Japanese corporations within a year. This proves that the visual identity is effective and gives large companies a sense of trust and credibility.
Ofbyldingskrediten: Image #1, Art director Daichi Takizawa, Corporate Logo , 2024
Image #2, Art director Daichi Takizawa, Corporate Font, 2024
Image #3, Art director Daichi Takizawa, Website, 2024
Image #4, Art director Daichi Takizawa, Name card, 2024
Image #5, Art director Daichi Takizawa, Poster, 2024