Time And Seasons Of Dunhuang Posterrige troch Dapeng Zhang

Time And Seasons Of Dunhuang Posterrige troch Dapeng Zhang is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Izer yn de kompetysje-kategory Kultureel Erfgoed en Kultueryndustry Ûntwerp.

IzerKultureel Erfgoed· 2025

Time And Seasons Of Dunhuang Posterrige

troch Dapeng Zhang

Klant: Dapeng Zhang

A' Design Award yn Izer Winner yn de kategory Kultureel Erfgoed

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Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #170902

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Time And Seasons Of Dunhuang Posterrige

Tiid en Seizoenen fan Dunhuang is in posterrige dy't de muurskilderingsesthetyk fan de Mogao-grotten ferbynt mei de fjouwerentweintich sinnetermen fan de Sineeske kalinder. De minerale pigmintkleuren fan Dunhuang binne digitaal rekonstruearre, en de ritmes fan de penseelstreken en dekoratyve patroanen binne kombinearre mei hjoeddeiske typografy om de agraryske betsjutting fan elke sinneterm sjen te litten. Elke poster mjit 594 by 841 millimeter en is makke troch weefdruk (screenprinting). De rige biedt in manier om ymateriell kultureel erfgoed te fernijen, wylst histoaryske krektens en in ienfâldige, moderne foarm behâlden bliuwe.

De Erkenning

Oer de A' Design Award yn Izer

Time And Seasons Of Dunhuang Posterrige is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Time And Seasons Of Dunhuang Posterrige wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Time And Seasons Of Dunhuang Posterrige wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: "Dunhuang Seasonal Festivals" is an innovative design that blends the aesthetics of Mogao Caves murals with China's 24 solar terms. By reconstructing the Dunhuang mineral pigment color system and integrating brushstroke rhythms and decorative patterns, this project uses contemporary typography to visualize the agricultural philosophy of each solar term. It offers a new approach for the revitalization of intangible cultural heritage, balancing historical authenticity with modern minimalism.
Ofmjittingen & Ferpakking: 594mm×841mm
Labels: Poster Design, Dunhuang Patterns, Typegraphy Design
Produksjetechnology: Screen Printing
Untwerpútdaging: In terms of creative conception, it is extremely challenging to achieve the natural integration of Dunhuang elements with the structure and strokes of the font while also ensuring the readability of the font.
Regarding internal factors, having an in-depth understanding of the cultural connotations of Dunhuang and making the design conform to modern aesthetics places high demands on one's knowledge reserve and design capabilities.
Moreover, there are also problems of scattered information and difficulties in screening when it comes to the collected Dunhuang elements.
Undersyk: Research Type: Cultural communication and design practice.
Research Objectives: To popularize Dunhuang culture and the agricultural culture related to the 24 solar terms, explore the design model that combines tradition and modernity, and provide new ideas for the cultural and creative industry.
Methodology: Sort out relevant classical documents and research materials, conduct on - site investigations in Dunhuang Mogao Grottoes, and carry out questionnaires and interviews to collect the public's understanding of traditional culture and their feedback on design works.
Data Collection and Tools: Data are collected from literature materials, on - site investigation records, and 200 questionnaires.
Participants and Experiments: Participants cover people of different ages and occupations. Around the first draft of the poster, evaluations are invited and the design is optimized accordingly.
Results: The poster integrates Dunhuang and solar - term elements. With its eye - catching design, it has been widely spread on social media, triggering enthusiastic discussions among the public about the two cultures and enhancing the cultural attention and influence.
Insights and Impacts: This research sets an example for cultural promotion, inspires creators to explore the value of traditional culture, promotes the innovation of cultural and creative product design, and enables traditional culture to integrate into modern life.
Real - world Impacts: Commercially, cultural and creative products related to the poster have a warm response, expanding the commercial value of traditional culture. Socially, it enhances the public's cultural identity and pride, and promotes cultural inheritance and development. In the design field, it leads the trend of integrating tradition and modernity, injecting vitality into the industry.
Ynspiraasje: The inspiration for the project comes from the profound connection between Dunhuang murals and the Chinese 24 solar terms. The design combines Dunhuang elements with the agricultural themes of the solar terms, reinterpreting ancient visual language. The project digitally reconstructs Dunhuang mineral colors and traditional patterns, blending them with contemporary typography to breathe new life into them within the context of modern culture.
Projektdoer: The project was launched in Dunhuang in November 2023, concluded in October 2024, and was exhibited at Zhejiang Sci-Tech University in November 2024.
Operaasjestreamferrin: The poster design facilitates profound interaction between audiences and the 24 Solar Terms and Dunhuang cultural heritage through four strategic dimensions: visual magnetism, informational storytelling, emotional resonance, and social media propagation. This multidimensional approach achieves dual cultural communication objectives - immersing viewers in traditional aesthetic philosophy while organically stimulating participatory engagement and grassroots dissemination momentum.
Ofbyldingskrediten: Main image #1:Dapeng Zhang, Time and Seasons of Dunhuang, 2024.
Optional image #2:Dapeng Zhang, Poster display, 2024.
Optional image #3:Dapeng Zhang, Design application 1 , 2024.
Optional image #4:Dapeng Zhang, Design application 2 , 2024.
Optional image #5:Dapeng Zhang, Design application 3, 2024.