Batchwell Branding Projekt troch Po-Hsuan Chu

Batchwell Branding Projekt troch Po-Hsuan Chu is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2025

Batchwell Branding Projekt

troch Po-Hsuan Chu

Klant: Batchwell

A' Design Award yn Brûns Winner yn de kategory Grafysk

12,583

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #170942

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Batchwell Branding Projekt

Batchwell syn fernijde ferpakking ferbynt gripe moderne retro-esthetic mei ferfine ambachtlikens, en skept in fisueel opfallend en tagelyk heul funksjoneel ûntwerp. Libbene kleuren en skjinne typografy fersterkje de skappresinsje, wylst ljochtgewicht pouches en yntúitive sachets soargje foar ienfâldich gebrûk. Troch ambachtlike kwaliteit te balansearen mei gemak, stelt it ûntwerp konsuminten yn steat om premium cocktails op elk momint en oeral te genietsjen. Elk detail fersterket de drinkûnderfining, en makket ambachtlike cocktails tagonkliker en noflikker mei minimale muoite.

De Erkenning

Oer de A' Design Award yn Brûns

Batchwell Branding Projekt is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Batchwell Branding Projekt wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Batchwell Branding Projekt foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Batchwell refreshed its branding and packaging to reflect its true identity—quality cocktails made effortless. Designed with the modern consumer in mind, the innovative packaging features lightweight, resealable pouches with individually portioned sachets, ensuring perfectly balanced drinks in seconds. This eliminates the hassle of measuring and cleanup while enhancing portability and durability. The revitalized design strengthens Batchwell’s connection with consumers, blending style, function, and convenience seamlessly.
Ofmjittingen & Ferpakking: Packaging: 6.5” x 8” x 3”
Labels: Cocktail Dry Mix, Packaging Design, Food and Beverage Design
Produksjetechnology: Flexible packaging - less susceptible to damage, Brighter/bolder colors - encompasses a more authentic feel for product fit, Illustrations - paint a much clearer picture of what the product is.
Untwerpútdaging: While the old packaging represented the quality of the product, it didn’t represent the settings in which customers use the product(on the go, travel, adventure). The new design speaks to that and embodies the true nature of the product use.
Undersyk: Designed for Real Moments
Beyond aesthetics, our packaging is designed to be easily transportable and practical. Our new pouches make the product easier to ship and less susceptible to damage. The packaging is lightweight, resealable, and easy to carry. The individual sachets ensure consistency and the perfect cocktail every time.

A New Era
Our refreshed design has helped paint a clearer picture of what our product is, bridging the gap for first-time customers and further appealing to those who are ready for another round. We’re continuing our mission to make high-quality cocktails more convenient, portable, and fun. Batchwell is more than just a drink—it’s about embracing the good times, sharing great moments, and never compromising on what you love.
Before Batchwell, you had to choose between quality or convenience. Now, you get both.
Ynspiraasje: Batchwell’s rebranding was inspired by the idea of making quality cocktails effortlessly accessible. The goal was to bridge the gap between convenience and craft, ensuring that anyone—whether hosting, traveling, or simply unwinding—could enjoy a great drink without the hassle. The design draws inspiration from the bold energy of vintage cocktail culture, reimagined through a modern-retro lens to feel fresh, fun, and approachable. The vibrant color palette, playful typography, and intuitive packaging reflect Batchwell’s free-spirited nature, making every mix an experience worth savoring.
Projektdoer: Duration: 2023-2024
Location: VENICE BEACH, CA
Operaasjestreamferrin: Batchwell’s refreshed branding and packaging embody its essence—premium quality made effortlessly enjoyable. The bold, modern-retro design, with vibrant colors and refined illustrations, reflects its free-spirited yet artisanal nature. Balancing shelf impact with a premium feel, the new look enhances visibility and usability, inviting consumers to celebrate, reminisce, and unwind with every sip.