Ghaffari Eksposysjestand by Mohammad Hakiminia

Ghaffari Eksposysjestand by Mohammad Hakiminia is a highly esteemed winner of the very prestigious 2025 A' Design Award yn Sulver in Fakbeurs Arsjitektuer, Ynterieurs en Útstalling Ûntwerp Competition Category.

SulverFakbeurs· 2025

Ghaffari Eksposysjestand

by Mohammad Hakiminia

Client: Ghaffari Chemical Industries Corp.

A' Design Award yn Sulver Winner in Fakbeurs Category

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Colors

The Design

About Ghaffari Eksposysjestand

Ghaffari is in eksposysjestand ûntwurpen foar in bedriuw yn de gemyske yndustry. De stand beslacht 400 fjouwerkante meter yn Hal 6 fan it Tehran International Exhibition Center. In grutte televyzjemuorre is pleatst lâns de haadas fan it plak en toant ferskaat merkynhâld. It skerm is ferdjippe pleatst, wat de grins tusken de stand en de iepenbiere korridor opnij definiearret en in poadiumeftich oergongsgebiet foarmet. It oerbleaune diel fan de as tsjinnet as haadyngong. De stand befettet ek in studioromte foar produktdemonstraasjes, in ynterviewgebiet en in fotografyplak.

The Recognition

About the A' Design Award yn Sulver

Ghaffari Eksposysjestand is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Ghaffari Eksposysjestand wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Ghaffari Eksposysjestand is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By recessing the TV wall, the boundary between the booth and the public corridor was redefined, creating a stage-like area that acted as a transitional space. This strategic move also ensured that the remaining portion of the primary axis functioned as the primary entrance to the booth.
Dimensions & Packaging: The exhibition booth for Ghafari Chemical Industries was a 400-square-meter project located in Hall 6 of the Tehran International Exhibition Center
Tags: Ghaffari, Exhibition, Design, Architecture
Production Technology: The core idea of the project was to place a large TV wall along the primary axis of the site. This screen serves as a dynamic visual element for presenting the brand’s diverse content.
Design Challenge: The main design challenge is how to create a space that not only meets the functional requirements of an exhibition booth but also incorporates the spatial qualities of an inviting environment for two distinct audience groups—sometimes with conflicting needs—within a unified and cohesive design
Research: • A studio-like space for product testing and new product demonstrations
• An area for interviews
• A designated spot for photo opportunities and brand engagement
Inspiration: The primary design challenge was to create a space that could simultaneously attract general visitors and high-profile clients.
Project Duration: The project started in January 2025 in Tehran and finished in January 2025 in Tehran, and was exhibited in Tehran International Exhibition in January 2025.
Operation Flow: On its sixtieth anniversary, Ghafari chemical industries underwent a significant transformation, including rebranding, revamping its visual identity and packaging, and launching new products, all of which needed to be highlighted at the exhibition.
Patents: -
Image Credits: -