Sawamura Award 2024 Kaai-Fisual foar Evenemint by Takuma Tahara

Sawamura Award 2024 Kaai-Fisual foar Evenemint by Takuma Tahara is a highly esteemed winner of the very prestigious 2025 A' Design Award yn Sulver in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

SulverGrafysk· 2025

Sawamura Award 2024 Kaai-Fisual foar Evenemint

by Takuma Tahara

Client: SAWAMURA Inc.

A' Design Award yn Sulver Winner in Grafysk Category

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Verified Award Winner

Verify Award Status for #171707

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sawamura Award 2024 Kaai-Fisual foar Evenemint

Sawamura Award 2024 is in kaai-fisual makke foar in bedriuwsevenemint foar nije meiwurkers, hâlden yn in tradisjoneel Kabuki-teater yn Kyoto, Japan. It tema fan it evenemint wie tradysje en ynnovaasje. De letters fan it wurd KABUKU waarden tekene mei fariearre typografy, sadat elke letter tagelyk as letter en as yllustraasje wurket. Tradisjonele Japanske kleuren en patroanen dy't út it teater helle binne, waarden kombinearre mei in fris kleureskema. It kaai-fisual waard tapast op sertifikaten, útnûgings yn de foarm fan foarstellingskaartsjes, segels en publisiteit, wêrtroch it evenemint in ienheidlike útstrieling krige.

The Recognition

About the A' Design Award yn Sulver

Sawamura Award 2024 Kaai-Fisual foar Evenemint is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Sawamura Award 2024 Kaai-Fisual foar Evenemint wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Sawamura Award 2024 Kaai-Fisual foar Evenemint is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Key visual for an event for new employees at SAWAMURA Inc. The event held at the traditional Minami-za theater in Kyoto. The unique feature of this key visual is that it synchronizes with the characteristics of the venue (Kabuki). This key visual was displayed in the client's office and at the venue, and was also used on the award certificates, social media publicity, press release, and invitations (like show tickets). The uniformity of the visuals increased the motivation of those involved in the event and heightened the excitement of the event.
Dimensions & Packaging: Key visual: W728mm x H1030mm
Invitation: W20mm x H76mm
Seal: Diameter 40mm
Certificate of commendation: W210mm x H297mm
Tags: Key visual, Japanese, tradition, innovation
Production Technology: Adobe Illustrator CC
Design Challenge: The most difficult part was the color scheme. I had never used so many colors at once in my previous work, so I tested and proposed several patterns.
To refine the design, it is better not to use too many colors, but since it was decided that each winner would use different colors and patterns, I had no choice but to use many colors.
It was difficult to balance traditional Japanese colors with a color scheme that felt new.
Research: I wanted to incorporate the actual Kabukiza theatre into the design, so I worked with the client to research the venue, looked into Kabuki itself, and studied traditional Japanese colour schemes. I incorporated patterns used in the actual Kabukiza theatre and objects used in its architecture into the design. I also fused elements that feel innovative.
Inspiration: The event theme was "KABUKU". It is close in meaning to "cut a dash". The alphabet of "KABUKU" was designed using various typography. These pieces function both as typography and as illustrations. They are both alphabetical and kabuki (Minamiza is a traditional Japanese kabuki venue) illustrations. "KABUKU" also means "playful behavior." The alphabet to look like a different motif. The event also has the sub-concept of tradition and innovation, the color scheme was chosen to evoke a feeling of traditional Japanese style combined with newness.
Project Duration: The project was held at Minamiza, Kyoto, Japan on March 29, 2024
Operation Flow: This key visual not only serves as a formal announcement design within the concept, but also incorporates elements of traditional Japanese Kabuki visually. It can convey the meaning of the event's theme, "Tradition and Innovation," in a broader and deeper sense to new employees who participate in the event.
Image Credits: #All Creator Takuma Tahara