Freistil Bedriuwsidentiteit troch Ina Oakley

Freistil Bedriuwsidentiteit troch Ina Oakley is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2025

Freistil Bedriuwsidentiteit

troch Ina Oakley

Klant: Freistil Praxis Caspary

A' Design Award yn Brûns Winner yn de kategory Grafysk

12,213

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #171891

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Freistil Bedriuwsidentiteit

Freistil is in bedriuwsidentiteit ûntwikkele foar in fysioterapypraktyk. De identiteit omfettet printe en digitale media, wêrûnder fisitekaartsjes, banners, klean en in webside. De namme Freistil ferwiist nei frije styl en slacht op de fleksibele behannelmetoaden dy't foar elke pasjint keazen wurde. Yllustrative eleminten ferbine tradisjoneel fakmanskip mei moderne ideeën, wylst in tekstbaseard logo mei in rekstrykeffekt beweging en iepenheid suggerearret. It kleurskema makket gebrûk fan pears, koraal, gebrutsen wyt en blau. Der is keazen foar fyn papier en duorsume materialen, en dêr't mooglik wie binne lokale leveransiers ynskeakele.

De Erkenning

Oer de A' Design Award yn Brûns

Freistil Bedriuwsidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Freistil Bedriuwsidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Freistil Bedriuwsidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The challenge of the project was to create a complete new corporate design for print and web reflecting the both the character of the established practice and the new energy being brought to it.

The new name chosen for the relaunch was Freistil. This translates literally as a free style. For the new owner Katrin Caspary, this meant that although the desired results of any treatment are known, the way to achieve these is variable and depends on the capabilities and limitations of each customer.

Katrin Caspary and her expert team blend traditional and modern therapies, creating tailored treatments for individual needs. Freistil is a place for recovery, inspiration, and well-being, where patients are encouraged to breathe freely, embrace new perspectives and heal.
Ofmjittingen & Ferpakking: Business cards (85 x 55 mm) and banners (3 m x 1 m) use designs reflecting the brands values: modern, fresh, and quality driven.

For clothing articles such as sweaters, beanies and bags, the finest available sustainable materials and premium organic fabrics were used. These ensure not just comfort but also a sense of responsibility.

Web design was made in XD and programming was based on WordPress.
Labels: Health, Openminded, Rethinking, Modern, Tradition, Freedom
Produksjetechnology: Fine papers and sustainable materials were chosen to reflect the quality of the Freistil brand. These align with the spirit of our times. Modern, open and fresh. Wherever possible, local suppliers and partners where used.

Each piece tells a story. One of care, respect for the environment, and dedication to creating something truly special. The focus on quality isn’t just a strategic decision. It’s a heartfelt expression of authenticity.
Untwerpútdaging: The established practice had loyal older clients but struggled to attract younger people. Updating the concept to appeal to both groups was key. This required a fresh brand identity, improved communication (possibly via social media), and motivating the team to embrace change. Maintaining trust while introducing modern elements was essential for success. The design needed to appeal to both young and old and to lower the perceived barrier to becoming more active.
Undersyk: Our goal was to blend tradition with modernity. Katrin took over a well-established practice that had been successfully run for 15 years. While the existing customer base was strong, attracting younger clients was crucial. The new concept needed to appeal to all ages and engage the team. To achieve this, I researched modern and traditional practices in books and online. Additionally, I spoke with locals and interviewed them about their methods.
Ynspiraasje: The client took over an existing traditional physiotherapy business and wanted to bring her own style and energy to it. This freshness, together with her mission to get people active and moving, served as inspiration for Freistil’s corporate design: modern and innovative while at the same time reflecting the tradition of the craft.
Projektdoer: The project started in february 2023 and finished in september 2023 near of Cologne in Germany.
Operaasjestreamferrin: In order to reflect the motives of movement, flexibility, freedom, and the combination of modern approaches and traditional methods, the design uses both illustrative elements and a dynamic text based logo.

The color scheme of purple, coral, off-white, and blue represent creativity, freshness, and competence.

The illustrations link traditional craftsmanship with modern ideas, while the logo's stretch effect symbolises both movement and the modern open approach of the practice.
Patinten: buero inaoakley, 2024
Teamleden: Ina Oakley and Anne-Marie Bayer
Ofbyldingskrediten: Mockup Maison, Adobe Firefly and Nastasic