Roots Zines troch Xun Zuo is in heech wurdearre winner fan de tige prestizjeuze 2025 A' Design Award yn Brûns yn de kompetysje-kategory Print en Publisearre Media Ûntwerp.

BrûnsPrint· 2025

Roots Zines

troch Xun Zuo

Klant: Xunzuodesign

A' Design Award yn Brûns Winner yn de kategory Print

52,303

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #172635

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Roots Zines

Dizze modulêre publikaasje bestiet út zines, elk ûntwurpen mei in fisuele taal dy't de identiteit fan ferhalefortellers wjerspegelet. Sintraal stiet Nij Yorkske koffieshops, en it fanget hoe't nije ymmigranten harren wei fine yn ferbining en tahearde. It naaide en vakuüm-ferseale formaat ropt fergonklikens en emosjonele spanning op. Troch persoanlike ferhalen ûntdekt it projekt de sosjale wearde fan lytse bedriuwen en herformuleart emosjoneel ûntwerp as ark foar ynsluting.

De Erkenning

Oer de A' Design Award yn Brûns

Roots Zines is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Roots Zines wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Roots Zines foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: A book of zines, each a voice, a mood, a rhythm. Designed with visualized personal styles from the storyteller, these fragments emerge from coffee shops in New York, where new immigrants seek connection in a fast moving city. Loosely sewn and vacuum sealed, the form speaks of impermanence. This modular archive becomes both vessel and invitation, mapping emotion, honoring small businesses, and asking what design can do when it listens.
Ofmjittingen & Ferpakking: 203.2 mm x 139.7 mm zine, 6 zines total, 120 pages, printed media with sewn binding, vacuum sealed in a plastic bag.
Labels: Zine, Book, Ethnographic Research, Branding, Customer Experience
Produksjetechnology: A modular collection of zines, each using different paper stocks, printing methods, and a mix of sewn and Coptic binding. Every material choice was shaped by conversations with storytellers. Inspired by the Chinese Red Thread legend, the bindings reflect connection and distance. A business card included in the set acts as an invitation, extending the narrative and welcoming new voices into the ongoing story.
Untwerpútdaging: The biggest challenge was conducting interviews with storytellers in a neutral, non leading way, helping them share their stories without guiding them toward specific narratives about their relationship with coffee and local culture. This was particularly challenging because the influence of environment, brand design, and tone on consumers, especially who are not native speakers, is often indirect.
Undersyk: This research combines qualitative and quantitative methods to explore how coffee connects foreign individuals to local communities. It aims to understand how cafe branding influences consumer decision making. Data was collected through interviews, questionnaires, and cultural probes with over 40 participants. The findings emphasize the significance of emotional connections in branding and suggest that businesses can enhance consumer engagement by focusing on emotional design in real life interactions.
Ynspiraasje: Coffee branding often reflects local culture and community, as coffee shops serve as social anchors. As a former international student, I saw coffee, a global symbol, as a bridge to belonging. I visited local cafes across New York, gathering stories from outsiders and navigating connections. This project is both a storytelling platform and a reflection on how brand and experience design shape human relationships.
Projektdoer: An ongoing project started in August 2022. The most recent update was in July 2024.
Operaasjestreamferrin: This book, or zine collection, connects with readers through print in a tangible way. Its unique visual language tells stories while reflecting the personal style of each storyteller. The first zine introduces the inspiration of the project, followed by others sharing diverse stories, reinforcing community. The final zine guides readers on how to participate and invites them to contribute. A business card on the vacuum sealed packaging provides submission details.