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Altavita Primêre funksje: Fisuele identiteitsûntwerp troch Roozbeh Mashhadizadeh

Altavita Primêre funksje: Fisuele identiteitsûntwerp troch Roozbeh Mashhadizadeh is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.


IzerGrafysk· 2026

Altavita Primêre funksje: Fisuele identiteitsûntwerp

troch Roozbeh Mashhadizadeh

Klant: Altavita

A' Design Award yn Izer Winner yn de kategory Grafysk

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It Untwerp

Oer Altavita Primêre funksje: Fisuele identiteitsûntwerp

Boektekst: Altavita is in fisuele identiteit ûntwurpen foar in bedriuw foar ynterieurarsjitektuer en kustom kastwurk. Ynspirearre troch arsjitektoanysk tinken, is it logo boud op in isometryske geometryske struktuer dy't ferwiist nei romte, hûs en yngongen sûnder te stypjen op letterlike bylden. It identiteitssysteem kombinearret dúdlikens, struktuer en ienfâld, en skept in ûnderskiedende fisuele taal dy't konsekwint tapast wurde kin op briefpapier, ferpakking en merkkommunikaasje.

De Erkenning

Oer de A' Design Award yn Izer

Altavita Primêre funksje: Fisuele identiteitsûntwerp is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Altavita Primêre funksje: Fisuele identiteitsûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Altavita Primêre funksje: Fisuele identiteitsûntwerp wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen
The Altavita Visual Branding project explores the use of architectural logic in graphic design. The logo is constructed with an isometric geometric form that symbolizes transition and invitation. The design reflects architectural depth while preserving clarity and simplicity. The vertical composition emphasizes order and proportion, while the red, black and gray palette communicates strength, precision and neutrality. The identity system extends across stationery, packaging and digital media, ensuring consistency and recognition.
Ofmjittingen & Ferpakking
Delivered as vector files in AI, PDF and EPS formats in both RGB and CMYK. The logo was designed on a scalable 1:1 square grid. Print applications include A4 letterhead 210 x 297 mm, business cards 90 x 55 mm, envelopes 110 x 220 mm, and notepads 148 x 210 mm. The modular system ensures reliable use across different scales and materials.
Labels
Brand Identity, Minimal Logo, Geometric Design, Custom Typography, Interior Design Branding, Creative Direction, Clean Layout
Produksjetechnology
The design was developed through hand drawn sketches and refined digitally in Adobe Illustrator as vector artwork. Materials were produced mainly by offset and digital printing, using spot colors red and black together with CMYK applications. Deliverables included letterheads, envelopes, folders, notepads, cards, calendars, and a custom portfolio box. The process emphasized scalability and adaptability across formats.
Untwerpútdaging
The research was exploratory, aiming to link architecture with branding. Methods included client briefing sessions, custom questionnaires to gather expectations and preferences, and analysis of isometric forms and competitors. Tools included sketching and digital modeling. The result was a premium identity aligned with the client vision and grounded in architectural depth.
Undersyk
The research was exploratory, aiming to link architecture with branding. Methods included client briefing sessions, a custom questionnaire to gather expectations and preferences, and analysis of isometric forms and competitors. Tools included sketching and digital modeling. The result was a spatial, premium identity aligned with the client’s vision
Ynspiraasje
The project is inspired by architectural construction drawings and the isometric perspective, which create a sense of transition, movement and invitation. The aim was to translate structural precision into a minimal and timeless visual identity.
Projektdoer
The project started in June 2022 in Tehran and was completed in three weeks. All stages of the process, including concept development, client feedback, and final delivery, were carried out locally in Tehran.
Operaasjestreamferrin
The identity interacts with users across printed and digital touchpoints, including letterheads, cards, packaging, and screens. The consistent vertical logo placement builds recognition and familiarity. The isometric structure captures attention, while the color and layout enhance clarity. The result is a trustworthy presence with a strong and minimal visual language.
Ofbyldingskrediten
Image #1: Designer Roozbeh Mashhadizadeh, Altavita Logo Design - Primary Version, 2022.
Image #2: Designer Roozbeh Mashhadizadeh, Stationery Set, Letterhead and Card, 2022.
Image #3: Designer Roozbeh Mashhadizadeh, Stationery Set, Envelope and Notepad, 2022.
Image #4: Photographer Roozbeh Mashhadi Zadeh, Folder and Products Catalogue, 2022.
Image #5: Designer Roozbeh Mashhadizadeh, Flyer and Digital Portfolio Pack, 2022.

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Goed Untwerp Fertsjinnet Grutte Erkenning

De A' Design Award is in ynternasjonale, troch in sjuery beoardiele ûnderskieding foar goed ûntwerp. Doch mei oan de A' Design Award om de kâns te krijen meritokratyske erkenning te fertsjinjen, ferneamdheid, prestiizje en publisiteit te winnen foar jo wurk. Nominearje jo wurk foar de A' Design Award en kompetearje foar de begearde A' Design Prize.

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