Top Toy Ynterieurûntwerp fan in Flaggeskipwinkel troch Li Xiang

Top Toy Ynterieurûntwerp fan in Flaggeskipwinkel troch Li Xiang is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Sulver yn de kompetysje-kategory Ynterieurromte en Útstallingûntwerp.

SulverYnterieur· 2026

Top Toy Ynterieurûntwerp fan in Flaggeskipwinkel

troch Li Xiang

Klant: Top Toy

A' Design Award yn Sulver Winner yn de kategory Ynterieur

26,872

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #174271

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Top Toy Ynterieurûntwerp fan in Flaggeskipwinkel

Top Toy is it ynterieurûntwerp fan in wrâldwide flaggeskipwinkel oan de Nanjing East Road yn Sjanghai. De winkel brûkt in spultsjeftige romtlike taal, ynspirearre troch boartersguodferpakkingen en klassike spulkonsoles. De gevel docht tinken oan in blisterferpakking, en de treppen binne opsteld as spulnivo's. Kleurrike karakterzônes, kofjeplakken en boustiennen foarmje sênes dy't ta ûntdekking útnûgje. Modulêre konstruksje en útsprutsen kleuren stypje it boartlike tema. It ûntwerp hat as doel om fysike retail ynteraktyf en emosjoneel oansprekkend te meitsjen foar besikers fan alle leeftiden.

De Erkenning

Oer de A' Design Award yn Sulver

Top Toy Ynterieurûntwerp fan in Flaggeskipwinkel is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Top Toy Ynterieurûntwerp fan in Flaggeskipwinkel wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Top Toy Ynterieurûntwerp fan in Flaggeskipwinkel is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Top Toy global flagship store in Shanghai redefines retail with gamified spatial design, turning shopping into immersive play. Inspired by toy packaging and retro consoles, it blends modular construction, bold colors, and IP interaction to spark cross-generational resonance. The design enhances visual impact, streamlines exploration, and fosters emotional engagement — transforming a store into a spatial game world.
Labels: interior, retail
Undersyk: On Nanjing East Road, which represents a typical urban block, Top Toy’s first global flagship store in Shanghai infuses the commercial atmosphere with a sense of ease and humor through the spontaneity of play. This breaks away from the stern and rigid nature of traditional commercial architecture and creates a relaxing and delightful interactive space for consumers using a gamified spatial language. As the first flagship project in the brand's global strategy, the store not only serves as a pioneering initiative but also undertakes the mission of driving commercial innovation through design and reshaping the consumer experience.

Grounded in keen commercial insights, the designer integrates the concept of "gamification" throughout the spatial design, creating an immersive space that is both a benchmark for the brand and forward-looking in its commercial approach. This provides a new solution for the transformation and emotional upgrade of physical retail.
Ynspiraasje: Inspired by the aesthetics of classic gaming consoles and the joy of play, the design draws on collective memories across generations. It reimagines the gaming world into a tangible experience, blending nostalgia, youth culture, and IP narratives. The aim was to emotionally reconnect users to the physical retail space, and create an interactive, story-rich, gamified journey for all ages.
Projektdoer: The project is located on Nanjing East Road, one of Shanghai’s most iconic commercial streets, and officially opened to the public in January 2025 as the brand’s first global flagship.
Operaasjestreamferrin: The space invites people to explore like players in a game. From entering the “blister package” façade to navigating staircases like game levels, each area is a scene with missions and rewards. Colorful IP zones, coffee spots, and building blocks create moments of discovery. It feels playful and intuitive—visitors don’t just shop, they play, connect, and remember.
Ofbyldingskrediten: SFAP