Designtide Tokyo 2024 Primary Function: Merkidentiteit by There There - Kazune Watanabe

Designtide Tokyo 2024 Primary Function: Merkidentiteit by There There - Kazune Watanabe is a highly esteemed winner of the very prestigious 2026 A' Design Award yn Goud in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

GoudGrafysk· 2026

Designtide Tokyo 2024 Primary Function: Merkidentiteit

by There There - Kazune Watanabe

Client: Designtide Tokyo Committee

A' Design Award yn Goud Winner in Grafysk Category

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The Design

About Designtide Tokyo 2024 Primary Function: Merkidentiteit

Book Text: Designtide Tokyo is in designevenemint mei tentoanstellingen en merken dat nije trends yn produktûntwerp en besibbe fjilden ûndersiket en dielt. Troch design skept it in ûnderdompeljende ûnderfining fan enerzjy en emoasje foarby de digitale media. Fan 2005 oant 2012 hâlden, dielde it de designkultuer fan Tokyo mei de wrâld. Elk jier presintearren sa'n 50 útnûge en selektearre ûntwerpers wurken dy't kreativiteit boppe kommersje weardearren. Yn 2024 waard Designtide Tokyo nij libben ynblazen mei in nij logo en in fernijde fyzje.

The Recognition

About the A' Design Award yn Goud

Designtide Tokyo 2024 Primary Function: Merkidentiteit is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Designtide Tokyo 2024 Primary Function: Merkidentiteit wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Designtide Tokyo 2024 Primary Function: Merkidentiteit makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Designtide Tokyo" was originally held from 2005 to 2012 and introduced Tokyo design to the world. It supported many designers who later gained international recognition. In 2024 the event was revived with a new visual identity. In a society driven by trends and empathy, the new identity needed strong impact and interactivity. The graphics change in response to viewer movement such as approaching moving away or sliding. This behavior reflects the motion of tides.
Dimensions & Packaging: Main Graphic Materials Wood Acrylic Fabric
Size 2 meters 5 centimeters by 10 meters
Printed Materials Poster Paper Plastic Sheet
Size A2
Technical Characteristics Digital expression reproduced through analog methods without electronic components
Tags: Graphic, Tide, Tokyo, Design, Animation
Production Technology: The graphics use scanimation also known as slit animation. Movement appears only when viewers change their position or distance. No digital screens or electronic components are used. By carefully adjusting slit pitch and base imagery the work expands beyond simple animation into a more complex interactive experience. Materials include wood acrylic fabric and paper. Acrylic used at the venue was later reused.
Design Challenge: The challenge was to create an interactive identity that changes according to user behavior without using digital technology. Scanimation normally allows only limited frame movement. By refining slit pitch and carefully designing the base imagery we transformed this simple technique into a complex responsive visual system that encourages physical engagement.
Research: From the 1990s to the early 2000s Tokyo hosted many influential design events. In recent years these opportunities have declined and large collective movements have become rare despite the spread of social media. "Designtide Tokyo 2024" was launched to renew this culture. Held in November 2024 in Tokyo it welcomed more than 6000 visitors and aimed to initiate a new movement in Japanese design.
Inspiration: "Designtide" refers to a major movement in design. Tides are created by the gravitational force of the moon. Natural forces alone create only surface movement. The aim of this project was to build a strong movement from the ground up. In an era shaped by social media and individual presentation, this graphics created based on the concept of tides for a major design event in Tokyo.
Project Duration: Venue Nihonbashi Mitsui Hall Chuo ku Tokyo Japan
Dates November 27 to December 1 2024
Operation Flow: The project uses scanimation to let visitors experience a major movement in design. Each graphic responds to viewer actions such as approaching moving away or sliding. The image changes depending on distance and motion. This system expresses how individual gestures can create a larger collective flow. Small personal actions combine to form a powerful tide of change.