Coffee Machine Kaai-fisuele Posters troch Edward Lu

Coffee Machine Kaai-fisuele Posters troch Edward Lu is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

IzerGrafysk· 2026

Coffee Machine Kaai-fisuele Posters

troch Edward Lu

Klant: Lumine

A' Design Award yn Izer Winner yn de kategory Grafysk

4,860

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #175312

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Coffee Machine Kaai-fisuele Posters

Coffee Machine is in set kaai-fisuele posters dy't makke binne foar in searje kofjesetters. De posters wike ôf fan de ûntspannen lifestyle-bylden dy't gewoan binne yn de promoasje fan kofjesetters en rjochtsje har op in lang besteand erfgoed en Dútske technyk. In ljochtstriel ferbynt yn elke sêne it ferline mei it hjoed. Fjouwer produktsearjes krije fjouwer tema's: yndustriële ûnderdielen, technologyske ynnovaasjes, wrâldferneamde lânmarken en technyske wûnders. Tandtsjillen, sirkwychips, miniatuerarsjitektuer en kosmyske planeten tsjinje as fisuele metafoaren. De sênes binne boud en rendere yn 3D-software.

De Erkenning

Oer de A' Design Award yn Izer

Coffee Machine Kaai-fisuele Posters is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Coffee Machine Kaai-fisuele Posters wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Coffee Machine Kaai-fisuele Posters wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The history of coffee machines dates back to the early 1900s. The theme of the visuals is the conveyance of German engineering excellence and its enduring legacy spanning over a hundred years.

To make the products stand out, the design diverged from the conventional communication approach that emphasizes a leisurely lifestyle, commonly seen in coffee maker promotions, by focusing on creativity rooted in the long-standing heritage and distinctive German engineering excellence.
Ofmjittingen & Ferpakking: The original posters were designed at 3634px x 2045px, 72 dpi.
Labels: Graphic Design, Key Visual, Advertisement Design, Poster
Produksjetechnology: The scene is built and rendered in 3D softwares including 3DS and Rhino, and refined in Photoshop.
Untwerpútdaging: The most challenging part was balancing the products' heritage with a modern, youthful expression and conveying the core product value precisely through visual metaphors.

The challenge lies in striking a balance between technical precision (e.g., chip structure) and emotional appeal (e.g., "world flavors") to fulfill both functional and cultural expectations of coffee machine users.
Undersyk: Through research on varieties of coffee from around the world, we gained a deeper understanding of coffee and its machines. This allowed us to categorise four series into four unique themes: industrial components, technological innovations, global landmarks, and engineering marvels, infusing each line with a distinct identity while effectively differentiating their features and tiers.
Ynspiraasje: The visual concept features a beam of light stretching from the past to the present, connecting history with modernity.

EQ300 transitions from ancient mechanics to today's refined craftsmanship.

EQ500 evolves from early integrated circuits to modern chips.

EQ700 journeys from the ancient Roman Colosseum to the modern Sydney Opera House.

EQ900 showcases the progression from one of the first coffee machines in the early 1900s to today's advanced countertop machine.
Projektdoer: The project started in December 2024 and ended in April 2025.
Operaasjestreamferrin: Visual symbolism is used in the designs:
Gears and circuit chips metaphorically represent "Hardcore Smart Extraction".
Miniature architectural landscapes symbolize "Global Flavors".
Cosmic planets embody "Premium Futurism".

The design uses layered narrative approach. A tiered storytelling structure links product offerings and attributes, strengthening the "Tech-Culture-Future" narrative arc.

Using multi-scale visuals (micro to macro), the design honors German craftsmanship and reimagines future coffee experiences, bridging technical precision with creative storytelling.
Teamleden: Creative Director: Edward Lu
Planner: Penn Pan
Project Management: Cindy Li
3D Designers: Shihao Sun and Qi Qian