Yuplet Branding Korporative Identiteit troch Jake Wilkins

Yuplet Branding Korporative Identiteit troch Jake Wilkins is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2026

Yuplet Branding Korporative Identiteit

troch Jake Wilkins

Klant: Yuplet

A' Design Award yn Brûns Winner yn de kategory Grafysk

7,931

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #175650

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Yuplet Branding Korporative Identiteit

Yuplet Branding is in korporative identiteit dy't makke is foar in merkplak fan hânmakke en duorsume produkten. It systeem is sintraal opboud om in healmoannemotyf, dat konsekwint tapast wurdt yn it oanpaste wurdmerk, de ikonografy, yllustraasjes en lay-outs. Libbendich grien markearret de keapersûnderfining, wylst ryk pears de ferkeapers liedt, wêrtroch't elke brûkersgroep in dúdlik fisueel sinjaal krijt. Rûne foarmen, sterk kontrast en mobile-first oanwizings, ûntliend oan ûndersyk ûnder jongere konsuminten, wreidzje de identiteit út oer digitale en printe kontaktpunten. Digitale assets waarden taret yn fektorformaat.

De Erkenning

Oer de A' Design Award yn Brûns

Yuplet Branding Korporative Identiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Yuplet Branding Korporative Identiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Yuplet Branding Korporative Identiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Ofmjittingen & Ferpakking: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Labels: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Produksjetechnology: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Untwerpútdaging: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Undersyk: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Ynspiraasje: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Projektdoer: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Operaasjestreamferrin: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Teamleden: Jake Wilkins