Hued Korporative Merkidentiteit by Ibrahim Badri

Hued Korporative Merkidentiteit by Ibrahim Badri is a highly esteemed winner of the very prestigious 2026 A' Design Award yn Sulver in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

SulverGrafysk· 2026

Hued Korporative Merkidentiteit

by Ibrahim Badri

Client: Hued

A' Design Award yn Sulver Winner in Grafysk Category

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Verified Award Winner

Verify Award Status for #177506

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hued Korporative Merkidentiteit

De fisuele identiteit ferkent kreativiteit troch in systeem ynspirearre troch de Saûdyske kultuer. Karmozynreade tinten, sêfte opblaasde foarmen en yllustrearre persona's kreëarje in tagonklike fisuele taal dy't ekspresje en eksperimintearjen oanmoediget. Kulturele objekten lykas kofjekannen, swurden en falken ferskine as fertroude motiven yn ferskate tapassingen. Patroanen bringe ritme en kontinuïteit, wylst piktogrammen de stadia fan it kreative proses útlizze, wat it idee wjerspegelet fan wille troch keunst, kreativiteit, ûntwerp en ynnovaasje.

The Recognition

About the A' Design Award yn Sulver

Hued Korporative Merkidentiteit is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Hued Korporative Merkidentiteit wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Hued Korporative Merkidentiteit is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Joy radiates through vibrant Crimson and playful forms. Six HUEDer characters bring the brand to life through agile illustrations favoring imagination over literalism. Saudi motifs - coffee pots, swords, falcons - honor heritage. Dynamic patterns express energy and movement. Illustrations tribute art and design classics while celebrating Saudi culture. Every element - from vibrant color to cultural symbolism - transforms HUED's purpose into visual celebration, expressing the power of art, creativity, design, and innovation in bringing joy.
Tags: joy, art, creativity, design, innovation, culture,
Design Challenge: The challenge was translating HUED's multifaceted purpose - joy through art, creativity, design, innovation - and Saudi culture into cohesive visual expression. Each discipline carries inherent complexity; unifying them without fragmentation required deep immersion in HUED's practice, HUEDers' personalities, and the fundamental essence of each creative field. Parallel exploration of Saudi culture revealed authentic connections. Through rigorous experimentation and craftsmanship, disparate elements transformed into a synergistic whole where components reinforce rather than compete.
Inspiration: The identity springs from what ignites joy through art, design, creativity, and innovation - vibrant energy, playful forms, and cultural richness. Rooted in Saudi culture and people, every visual transforms HUED's purpose into a living, delightful expression.
Project Duration: Located in Riyadh, Saudi Arabia. This Project took over 2 years from start to launch
Team Members: Ibrahim Badri
Aya Baalbaki
Amira Ashkir
Iman Idris
Hala AlMubarrak
Nora AlNami