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Paraid Sans Skreefleaze Letterstyl by Paul Robb

Paraid Sans Skreefleaze Letterstyl by Paul Robb is a highly esteemed winner of the very prestigious 2026 A' Design Award yn Brûns in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.


BrûnsGrafysk· 2026

Paraid Sans Skreefleaze Letterstyl

by Paul Robb

Client: S6 Foundry

A' Design Award yn Brûns Winner in Grafysk Category

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The Design

About Paraid Sans Skreefleaze Letterstyl

Paraid Sans is in skreefleaze letterstyl ûntwurpen foar branding, redaksjoneel wurk en digitale kommunikaasje. De letterfamylje omfettet acht gewichten, fan Thin oant Extra-Bold, boud fia modulêre masterkonstruksje en ynterpolaasje. Balansearre proporsjes en soarchfâldige spaasjearring stypje in dúdlike hiërargy en floeiend lêzen op in protte grutten. OpenType-funksjes en wiidweidige stipe foar Latynske talen binne ynbegrepen, en de lettertypen wurde levere yn OTF-formaat foar gebrûk yn print en op skerm. De neutrale struktuer soarget derfoar dat Paraid Sans de ynhâld stypje kin sûnder in lay-out te dominearjen.

The Recognition

About the A' Design Award yn Brûns

Paraid Sans Skreefleaze Letterstyl is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Paraid Sans Skreefleaze Letterstyl wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Paraid Sans Skreefleaze Letterstyl foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Paraid Sans is a contemporary sans-serif typeface designed as a flexible system rather than a fixed stylistic statement. It supports modern visual languages through clear structures, balanced proportions, and a wide range of weights. The design prioritizes adaptability, allowing it to integrate seamlessly into complex branding, editorial, and digital environments while maintaining clarity, consistency, and confident neutrality.
Dimensions & Packaging
Paraid Sans is a digital sans-serif type family comprising 8 weights from Thin to Extra-Bold. The typeface supports extensive Latin-based languages and includes OpenType features for professional typography. It is delivered in OTF formats and optimized for both screen and print use, complying with Unicode and ISO typographic standards.
Tags
Sans-serif typeface, graphic systems, visual identity, digital design, branding typography, modern communication, adaptable design, clarity, modular layouts, contemporary aesthetics, editorial design, interface typography
Production Technology
Paraid Sans was designed using Glyphs through a system-based digital type design workflow. The process included structured master construction, interpolation across eight weights, optical refinement, and extensive spacing and kerning. OpenType features and multilingual support were developed through custom feature coding and iterative testing, ensuring consistency, scalability, and performance across print and digital platforms.
Design Challenge
The main challenge was designing a typeface with strong internal logic while avoiding stylistic rigidity. Internally, the project required balancing neutrality with character. Externally, it demanded technical consistency across multiple weights and applications. Ensuring adaptability without visual monotony required careful proportion control, spacing precision, and extensive real-world testing across complex design systems.
Research
Type of Research: practice-based typographic research. Research Objectives: to design a system-driven sans-serif for contemporary visual communication. Methodology: modular construction and iterative refinement. Data Collection and Tools Used: typographic references, layout testing, and Glyphs software. Participants or Experiments: designer-led testing across use cases. Results: a flexible multi-weight sans-serif system. Insights and Impacts: improved consistency in branding and digital design workflows.
Inspiration
Paraid Sans was inspired by contemporary graphic systems, modular design thinking, and the need for typographic neutrality with character. The project draws from modernist sans-serif traditions, refined through systematic research and digital experimentation. The goal was to create a typeface that supports visual structures and content hierarchies without dominating them, offering designers a reliable, adaptable tool for evolving communication needs.
Project Duration
The Paraid Sans typeface project was initiated in 2025 and completed in 2026. The typeface was developed and finalized in Italy and presented publicly as part of S6 Foundry’s typographic research and release program, marking its transition from design research to professional and commercial use.
Operation Flow
Paraid Sans operates as a typographic system that adapts to different design contexts. Designers interact with the typeface by applying it across layouts, scales, and hierarchies, where it responds with clarity and balance. Its structure ensures smooth reading, strong alignment, and visual consistency, allowing content and design systems to perform clearly across digital, editorial, and branding applications.
Team Members
Paul Henry Robb & Moira Bartoloni
Image Credits
@ Paul Henry Robb

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