Xfun Platfoarm foar Ferpakkingsûntwerp by Aiit Peking University is a highly esteemed winner of the very prestigious 2026 A' Design Award yn Sulver in Digitaal Produkt Ûntwerp Competition Category.
SulverDigitaal Produkt· 2026
Xfun Platfoarm foar Ferpakkingsûntwerp
Client: Advanced Institute of Information Technology, Peking University
A' Design Award yn Sulver Winner in Digitaal Produkt Category
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The Design
About Xfun Platfoarm foar Ferpakkingsûntwerp
Xfun is in platfoarm foar ferpakkingsûntwerp dat oandreaun wurdt troch keunstmjittige yntelliginsje. It platfoarm kombinearret konseptgeneraasje, online bewurkjen en printklarre útfier yn ien wurkstream. Merken, ûntwerpers en printers kinne gearwurkje fan de earste briefing oant de definitive produksje. Ynboude kennisbanken dekke kartonnen doazen, fleksibele ferpakkingen en labels, wylst CMYK-kleurbehear en simulaasje fan materiaaltekstuer de resultaten binnen echte produksjestandaarden hâlde. In modulêre ynterface groepearret generaasje, parameterynstelling en de materiaalbibleteek om ûntwerpsykly te ferkoartsjen en kosten te ferminderjen.
The Recognition
About the A' Design Award yn Sulver
Xfun Platfoarm foar Ferpakkingsûntwerp is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Xfun Platfoarm foar Ferpakkingsûntwerp wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Xfun Platfoarm foar Ferpakkingsûntwerp is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Xfun, an AI powered platform for the packaging design industry, addresses the lengthy cycles, high costs, and cumbersome revision processes common in traditional workflows. By integrating creative conception, online editing, and print ready output, it enables efficient collaboration among small and medium sized brands, designers, and packaging printers. Through a structured layout and professional tools, the platform ensures a smooth, controllable journey from initial brief to final production.
- Tags
- Intelligent Packaging Design Platform, AI Powered Packaging Concept Generation, Online Editing, Print Ready Output, Modular Interface, Efficient Delivery, Diverse Material Options, Human Computer Collaboration
- Production Technology
- Xfun deeply integrates knowledge bases of materials and production processes specific to the packaging industry, covering structural specifications and print compatibility requirements for mainstream formats including paperboard boxes, flexible packaging, and labels. It also supports CMYK color management and material texture simulation, ensuring that AI generated designs adhere rigorously to real world production standards.
- Design Challenge
- The challenge was merging packaging industry knowledge with AI. To address this, the team has built knowledge bases and developed AI models, ensuring results are creatively compelling and compliant with printing and manufacturing standards. Moreover, Xfun actively bridges the data pipeline between design and production, creating a closed loop system from creative conception to print delivery. This resolves core issues around output controllability, cost efficiency, and real world implementation.
- Research
- With the rise of new consumer brands and agricultural product electronic commerce, the demand for fast, low cost, and high quality packaging design has surged. Yet traditional workflows rely on repetitive manual communication and prototyping, failing to meet the need for rapid market entry. Xfun leverages intelligent methods to optimize the design workflow, which bridges the gap between creative conception and production, helping small and medium sized brands improve their competitiveness.
- Inspiration
- Xfun upholds a design philosophy that equally prioritizes professional tools and exceptional user interaction. The interface embraces minimalism, where purple as the main color, accented with black and gray for key buttons and interactive elements, provides intuitive visual guidance to assist users in focused, efficient operation. Moreover, micro interactions, gradient light and shadow, and linear icons convey technological sophistication and reliability without compromising on practicality.
- Project Duration
- The project started in March 2024.
- Operation Flow
- A modular interface clearly displays functional zones such as AI generation, parameter setting and material library. An optimized information hierarchy highlights primary buttons, naturally guiding users through the core workflow of requirement input, parameter adjustment, and result generation. Linear icons like custom cursors and loading animations present a clean, modern aesthetic, spicing up the clear, organized interface. Smooth interaction embodies professionalism and practicality.
- Team Members
- Advanced Institute Of Information Technology Peking University
Lei Shao, Wei Zhang, Sen Peng, Yi Zhang, Xiaoqing Zhang, Yi Li, Handong Zhang, Shuai Pan, Jiahong Tu, Yuhan Wu, Jiajie Yuan
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