Bitter Plus Sweet Primary Function: Bedriuwsidentiteit troch Liying Wang

Bitter Plus Sweet Primary Function: Bedriuwsidentiteit troch Liying Wang is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

IzerGrafysk· 2026

Bitter Plus Sweet Primary Function: Bedriuwsidentiteit

troch Liying Wang

Klant: Liying Wang

A' Design Award yn Izer Winner yn de kategory Grafysk

4,886

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #182029

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Bitter Plus Sweet Primary Function: Bedriuwsidentiteit

Book Text: De bedriuwsidentiteit fan Bitter plus Sweet betinkt de estetyk fan ambachtlike kofje op 'e nij troch in monogram mei dûbele lêzing. Ynspirearre troch de dualiteit fan kofje, dy't krêft en sêftens yn balâns bringt, ferienet it ûntwerp in geometrysk hert mei de begjinletters fan it merk. In struktureel B stiet foar bittere brânsels, wylst in S sêtens oerbringt. Boud op in strang wiskundich raster, brûkt it skaalbere logo in organysk palet fan Espresso-brún en Salie-grien. Dizze oanpak keart yndustriële klisjees om en belûkt konsuminten mei in beleannjende ferburgen fisuele fertelling.

De Erkenning

Oer de A' Design Award yn Izer

Bitter Plus Sweet Primary Function: Bedriuwsidentiteit is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Bitter Plus Sweet Primary Function: Bedriuwsidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Bitter Plus Sweet Primary Function: Bedriuwsidentiteit wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The identity utilizes a double read principle, integrating a geometric heart with the brand initials. The left side forms a structural letter B representing the intensity of bitter roasts, while the right side forms a letter S for sweetness. Built on a mathematical grid, the logo ensures timeless scalability across physical and digital mediums. The palette of Espresso Brown and Sage Green avoids industrial platitude, offering an organic feel that appeals to craft focused consumers.
Ofmjittingen & Ferpakking: This identity is built to ensure pixel perfect translation across digital screens and physical print. The logo is delivered in scalable vector formats and high resolution raster files. Brand guidelines define minimum sizing and clear space rules to guarantee legibility on applications ranging from small paper espresso cups to large storefront window decals and embroidered employee uniforms.
Labels: Brand Identity, Logo Design, Coffee Shop, Geometric Design, Corporate Identity, Minimalism, Visual Communication
Produksjetechnology: The design was developed using professional vector-based software, such as Adobe Illustrator and Figma, to ensure infinite scalability without loss of detail. A strict mathematical grid system was applied to the monogram to maintain perfect proportions across various applications, from small-scale social media icons to large-scale storefront window decals and embroidered textile merchandise.
Untwerpútdaging: The hardest challenge was balancing rustic coffee tropes with a modern, socially-driven craft aesthetic. Internally, blending a rigid 'B' and 'S' into a recognizable heart required extensive iteration to avoid forced geometry. Externally, production constraints dictated the logo must remain legible across diverse media, from low-fidelity stamp printing on recycled packaging to crisp digital app icons, demanding strict, uncompromising adherence to the mathematical grid.
Undersyk: Exploratory research aimed to define modern craft coffee aesthetics. Methodology included visual audits of 15 local competitors and comparative testing of logo concepts. Data was collected via random surveys with local coffee drinkers. Results showed a 75 percent preference for organic geometries over industrial tropes. Insights revealed consumers crave hidden narratives, directly impacting the dual B and S heart design. This approach elevates brand business equity and modernizes local coffee culture.
Ynspiraasje: This project was inspired by the intrinsic duality of the coffee experience: the balance between strength and softness. The motive was to create a symbol conveying both technical precision and human warmth. Research into geometry and minimalist monograms led to a heart shape constructed from the letters 'B' and 'S'. The goal was to reward observant customers with a hidden narrative, moving beyond traditional coffee tropes toward a sophisticated, modern craft aesthetic.
Projektdoer: The project started in December 2025 in California, U.S., and finished at the end of February 2026.
Operaasjestreamferrin: The brand interacts with customers through a discovery phase; the realization of the hidden letter B and letter S initials follows the initial recognition of a heart symbol. This engagement builds brand equity.
Ofbyldingskrediten: Image #1: Creator Liying Wang, 2026.
Image #2: Creator Liying Wang, 2026.
Image #3: Creator Liying Wang, 2026.
Image #4: Creator Liying Wang, 2026.
Image #5: Creator Liying Wang, 2026.