Identity Created by Consumer (ICC) Bedriuwsidentiteitssysteem by Jone Aleksiunaite

Identity Created by Consumer (ICC) Bedriuwsidentiteitssysteem by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 A' Design Award yn Brûns in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

BrûnsGrafysk· 2013

Identity Created by Consumer (ICC) Bedriuwsidentiteitssysteem

by Jone Aleksiunaite

Client: Vilnius Academy of Arts

A' Design Award yn Brûns Winner in Grafysk Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Identity Created by Consumer (ICC) Bedriuwsidentiteitssysteem

Identity Created by Consumer is in dynamysk bedriuwsidentiteitssysteem ûntwikkele foar in modern keunstmuseum. It systeem kombinearret in konstant part en in dynamysk part. Basale fisuele eleminten en in printe set foarmje it konstante part. It dynamyske part wurdt opboud út gegevens dy't besikers oanmeitsje. Elke besiker produsearret in persoanlik symboal en in ôfbylding fan in beweging. Dizze eleminten wurde dêrnei brûkt foar souvenirs, bewegende grafyk en in dynamysk logotype dat toand wurdt op de webside en op digitale skermen. It fisuele materiaal is makke mei vektorgrafyk en opnommen fideo.

The Recognition

About the A' Design Award yn Brûns

Identity Created by Consumer (ICC) Bedriuwsidentiteitssysteem is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Identity Created by Consumer (ICC) Bedriuwsidentiteitssysteem wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Identity Created by Consumer (ICC) Bedriuwsidentiteitssysteem foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Dimensions & Packaging: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Tags: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Production Technology: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Design Challenge: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Research: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspiration: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Project Duration: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Operation Flow: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Team Members: Student Jone Aleksiunaite
Lecturer Marius Bartkus