CIAK All Day Italian Restaurant by Monique Lee of Mas Studio Ltd

CIAK All Day Italian Restaurant by Monique Lee of Mas Studio Ltd is a highly esteemed winner of the very prestigious 2017 A' Design Award yn Brûns in Ynterieurromte en Útstallingûntwerp Competition Category.

BrûnsYnterieur· 2017

CIAK All Day Italian Restaurant

by Monique Lee of Mas Studio Ltd

Client: Ciak All Day Italian

A' Design Award yn Brûns Winner in Ynterieur Category

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Verified Award Winner

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No ûntdekke Visit Site View at A' Design Award Press Release Award Badge

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The Design

About CIAK All Day Italian Restaurant

It ûntwerp is ynspireare troch en resonearret it Italiaanske SWEET LIFE - Dolce Vita. It toaniel fan finsters fan 'e lânhûsstyl en reade bakstien-eftige gevel by de yngong konstrueart in sfear fan in plein yn in lytse Italiaanske stêd. Tegearre mei de parketflier en griengasten ferfange it klanten yn in eksoatyske Italiaanske stêd om te genietsjen fan in ljochtmoedich miel.

The Recognition

About the A' Design Award yn Brûns

CIAK All Day Italian Restaurant is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan CIAK All Day Italian Restaurant wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. CIAK All Day Italian Restaurant foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The trattoria is a restoration of an Italian town. The country house’s walls and windows, red brick façade walls are just like a plaza. Together with the parquet tiles, they all recall a feeling of an exotic Italian town.
Dimensions & Packaging: The site area is 369 sq.m²
Tags: Dolce Vita, Classic movie, Italian country house, Italian town elements, 30’s & 40’s Hollywood movie.
Production Technology: The centerpiece of the restaurant is a wooden decoration imitating natural tree branches, connected to a radiating aluminum ceiling in wood surface finishing, while the walls are parqueted with red bricks of different thickness.
Design Challenge: Italian - Dolce Vita - sweet life, is a relatively abstract feeling. It is an attitude to life and guides us how to enjoy life. What we expect after a day’s hard work is nothing more than enjoying a meal at a leisurely and comfortable restaurant. This is also what we wish to offer to our family.
Research: The design is based on CIAK All Day Italian business philosophy. It hopes to present a mood and an attitude to life to their guests. To restore an Italian countryside culture, tell Dolce Vita - sweet life philosophy, and restore a mood of the 30s - 40s classic Italian movies. We research mainly on the internet.
Inspiration: The design is inspired by and resonates Italian - Dolce Vita. It features Italian home’s natural feeling and motifs of their brand including classic Italian movie scenes, nostalgic posters and video player. The comfortable setting with brick, natural wood and tiles hints at the picturesque streets of Italian towns, while vintage posters and projections recall the golden years of Italian cinema.
Project Duration: The project started in Feb 2016 and finished in June 2016 in Hong Kong.
The Restaurant is located at Shop# 265, 2/F Cityplaza, 18 Taikoo Shing Road, Taikoo Shing, Hong Kong.
Operation Flow: Near the entrance of the restaurant is a display of grocery products. This follows the old philosophy of Italian grocery where high quality products are open for customers’ selection.
On the back of the restaurant, an overhead projector is set to play videos of old movies on a screen from time to time. Sitting on the sofa, visitors can capture a feeling of watching movies in an old theatre and recollect memories of the dazzling Hollywood of the 30s and 40s.
Patents: Copyrights belong to Mas Studio Ltd., 2016.
Team Members: Design Director: Monique, Sum Wing Lee
Designer: Leo, Chun Fan Chan
Image Credits: Image #1- Photographer Raven Tsoi, CIAK 2016
Image #2- Photographer Raven Tsoi, CIAK 2016
Image #3- Photographer Raven Tsoi, CIAK 2016
Image #4- Photographer Raven Tsoi, CIAK 2016
Image #5- Photographer Raven Tsoi, CIAK 2016