Waves Entropy Primêre Funksje: Digitale Keunst by Marta Moretto

Waves Entropy Primêre Funksje: Digitale Keunst by Marta Moretto is a highly esteemed winner of the very prestigious 2017 A' Design Award yn Goud in Fotografie en Fotomanipulaasje Ûntwerp Competition Category.

GoudFotografie· 2017

Waves Entropy Primêre Funksje: Digitale Keunst

by Marta Moretto

Client: Amrta

A' Design Award yn Goud Winner in Fotografie Category

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Colors

The Design

About Waves Entropy Primêre Funksje: Digitale Keunst

Boektekst: It wurk, Weagen, ferkent de universele ûnderfining fan de see, mei as doel de betsjutting fan it ûnbewuste sels fan de keunstner te werstellen. De skepping dêrfan begûn mei it byld fan in seeweach. In fisuele entropy-fergeliking waard fysyk formalisearre, folge troch ferienfâldiging en subtraksje fan eleminten om in röntgeneffekt te berikken. Troch dit unike, yntime perspektyf byldet Marta Moretto in unyk bestiarium ôf. Dizze ôfbylde foarmen wurde begrepen as manifestaasjes fan oarspronklike argetypen, dy't streekrjocht út it Jungiaanske kollektive ûnbewustsyn opdûke.

The Recognition

About the A' Design Award yn Goud

Waves Entropy Primêre Funksje: Digitale Keunst is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Waves Entropy Primêre Funksje: Digitale Keunst wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Waves Entropy Primêre Funksje: Digitale Keunst makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Starting from the photo of a breaking wave, I proceeded as a physical: how he formalizes an equation based on a model that is built the same way I've simplified subtracting elements and I arrived so to formalize a visual equation entropy. The work depending on the distance from which you look takes many forms, as if the water particles were alive. Up close you discover the transformation of the entropia in the process of creation takes place in different forms. Art as a game and socializing element.
Dimensions & Packaging: Printing on plexiglas: L 100 cm H 70cm 0,3 cm
Tags: Waves, Entropy, Clean Energy, Renewable energy, Digital Art
Production Technology: Printing on plexiglas, textile printing, printing on paper, production of carpets, embroideries, jewelry necklaces, Necklaces and Pendants, lamps burano, Plexiglas chandelier. Suitable materials: paper, cloth, Plexiglas, glass, precious stones, led, glitter, colored beads,
Design Challenge: I'd like to enrich my project declining it in other areas such fashion accessories, design, Jewelry, lamps and furniture design
Research: The use of ambiguous interpretation of drawings to assess the personality of an individual is an idea that dates back to Leonardo da Vinci and Botticelli. The interpretation of inkblots was part of a late nineteenth century game. Rorschach was the first systematic approach of this type. According to Jung, our body itself bears the traces of archaic inheritance as our aquatic heritage. The unconscious contains all the potential of life, and is the source of energy, the reservoir of power from which we derive our daily energy and contains the material of our existence.
Inspiration: The wave action is the fundamental way in which energy is transported and transmitted. The waves are an expression of the universal rhythm that orchestrates and sends forth all creation and the development of life on earth.
Project Duration: The project started december 2013 in Genoa, seamlessly, and has been exhibited in the Arte Fiera Genova, 2013, Published in the Catalogue. SeeMeTakeover 2014 - 24 luglio 2014. 25-story-tall billboard in Times Square. See.Me Exhibition, Broadway New York
RomArt, 2015 Roma: 15, 18 Maggio 2015. Published in the Catalogue. HEARTEARTH - AV - VIDEO A Konvent - Barcellona -2015
HEARTEARTH festival - Berlino - Milano, Luglio - Settembre - 2016
Operation Flow: we play? what do you see? Art as a game, it stimulates the imagination, favors the sociality.
Patents: marta moretto 2013
Image Credits: marta moretto