Kalitva Produkt Katalogus troch Lana Raizen

Kalitva Produkt Katalogus troch Lana Raizen is in heech wurdearre winner fan de tige prestizjeuze 2019 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2019

Kalitva Produkt Katalogus

troch Lana Raizen

Klant: Kalitva

A' Design Award yn Brûns Winner yn de kategory Grafysk

13,921

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #73261

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Kalitva Produkt Katalogus

De katalogus is makke foar Russyske fabrikant fan kookgerei. As resultaat fan detaillearre fertroulikens en ferlykjende analyse fan alle kolleksjes waarden de meast geskikte krûden, krûden en grienten selekteare, dy't it ûntwerp fan 'e katalogus komplementearren en de foardielen fan elke kolleksje markearren. De wichtichste omslach fan 'e katalogus's is makke mei in snijwurk yn' e foarm fan in bakpanne, wêrtroch de kleurfoto fan 'e kolleksje toant. De handgrepen fan 'e koeken en potten op' e twadde dekking wurde lakt troch sêfte oanrekking lak, en imitearje de wirklike dekking fan dizze handgrepen.

De Erkenning

Oer de A' Design Award yn Brûns

Kalitva Produkt Katalogus is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Kalitva Produkt Katalogus wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Kalitva Produkt Katalogus foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018.
Ofmjittingen & Ferpakking: Width 210 mm x Depth 9 mm x Height 250 mm
Labels: catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
Produksjetechnology: Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2.
Untwerpútdaging: The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject.
Undersyk: As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors.
Ynspiraasje: The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
Projektdoer: The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
Operaasjestreamferrin: The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog.
Teamleden: Lana Raizen
Ofbyldingskrediten: Photographer: Sergey Fedotov, Kalitva