Plants Trade Konsept Boek En Poster by Tsuyoshi Omori

Plants Trade Konsept Boek En Poster by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2019 A' Design Award yn Sulver in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

SulverGrafysk· 2019

Plants Trade Konsept Boek En Poster

by Tsuyoshi Omori

Client: Plants Trade

A' Design Award yn Sulver Winner in Grafysk Category

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Colors

The Design

About Plants Trade Konsept Boek En Poster

PLANTSHANDEL is in searje fan in ynnovative en artistike foarm fan botanyske eksimplaren, dy't waard ûntwikkele om in bettere relaasje tusken minsken en natuer te bouwen ynstee fan ûnderwiismateriaal. It konsepteboek fan Plantenhandel wie ree om jo te helpen jo dit kreative produkt te begripen. It boek, ûntwurpen yn presys deselde grutte as it produkt, befettet net allinich natuerfoto's, mar unike grafiken ynspireare troch de wiisheid fan 'e natuer. Nijsgjirriger is dat de grafiken soarchfâldich troch letterpress wurde printe, sadat elke ôfbylding yn kleur of tekstuer ferskilt, krekt lykas natuerlike planten.

The Recognition

About the A' Design Award yn Sulver

Plants Trade Konsept Boek En Poster is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Plants Trade Konsept Boek En Poster wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Plants Trade Konsept Boek En Poster is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Concept Book was designed in exactly the same size as the products, botanical specimens. Not only photos of nature, the book also features unique graphics which the designer created with drawing inspiration from the nature’s wisdom. More interestingly, the graphics are carefully printed by letterpress so that every image varies in color or texture, just like natural plants.
Dimensions & Packaging: The Concept Book is a hardcover, 105 x 190 mm, consisting of 52 pages. The Poster is 505 x 728 mm.
Tags: Concept Book, Botanical Specimen, Letterpress, Graphics, Plants Trade, Nature
Production Technology: The Concept Book used the foil printing on its white cardboard cover, the offset printing for 5 photographs and the letterpress printing for 14 graphics. The Poster used the offset printing for the photograph and the letterpress printing for the graphic.
Design Challenge: The difficulty in designing the Concept Book was in what way the designer should create graphics that can make people think of the nature’s wisdom. After consideration, the designer chose the letterpress printing for graphics to depict different colors or textures, just like real plants.
Inspiration: Plants Trade is a series of an innovative and artistic form of botanical specimens, not like the conventional ones that are merely used as educational material. The product was born to build a better relationship between humans and nature. The Concept Book was made to help people understand this creative product.
Project Duration: The project started in September 9th, 2017 in Tokyo and it is still ongoing. The Concept Book was published in Japan on that date and was exhibited at Tokyo Art Book Fair in October 2017, Shibuya Publishing & Booksellers in August 2018 and at Kamome Books in September 2018.
Operation Flow: The Concept Book will be on sales online as well as at exhibitions or events such as art book fair. Not simply as a printed object, the designer hopes people feel the unspoken messages from plants, that is, Nature’s Wisdom.
Patents: Copyrights belong to PLANTS TRADE, 2017
Team Members: Designer & Illustrator : Shunsuke Ikai
Photographer : Hiroto Hata
Copywriter : Tadayasu Seto
Translator : Yukiko Nishikawa
Movie : studio me
Image Credits: Image＃2:Photographer Takashi Hiramatsu, 2018.
Image＃3:Photographer Takashi Hiramatsu, 2018.
Image＃4:Photographer Takashi Hiramatsu, 2018.
Image＃5:Photographer Takashi Hiramatsu, 2018.