Reverse Klok by Mattice Boets is a highly esteemed winner of the very prestigious 2019 A' Design Award yn Goud in Meubelûntwerp Competition Category.
GoudMeubels· 2019
Reverse Klok
Client: Mattice Boets
A' Design Award yn Goud Winner in Meubels Category
Verified Award Winner
Verify Award Status for #78372The Design
About Reverse Klok
Wylst de tiid trochgie, binne klokken itselde bleaun. Omkearing is gjin gewoane klok, it is de omkearing, in minimalistyske klokûntwerp mei subtile feroaringen wêrtroch it ien fan 'e soarte is. De hân nei binnen ta draait yn 'e bûtenring om it oere oan te jaan. De lytse hân nei bûten rjochte stiet allinich en draait om de minuten oan te jaan. Omkearing waard makke troch alle eleminten fan in klok te ferwiderjen, útsein de silindryske basis, wêrfan ferbylding oernommen. Dit klokûntwerp is bedoeld om jo te herinnerjen om tiid te omearmjen.
The Recognition
About the A' Design Award yn Goud
Reverse Klok is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Reverse Klok wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Reverse Klok makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Reverse is a minimalistic and unordinary clock design with subtle changes making it one of a kind. The little hand moves by the outer edges of the clock and points to the hour while the middle one pivots in the center and points to the minutes. It's simple, yet different.
- Dimensions & Packaging
- Ø 420 x 30 mm
- Tags
- clock, reverse, accessoires, homeware, innovation, interior, furniture, furnishings, time, home
- Production Technology
- The two hands of the clock are driven by a quartz clock mechanism with two axes. The minute hand is driven by the inside axel. The outer shell is made out of two visually invisible rings that form a bearing. This mechanism combined with the inside gears allows the outer ring and the hour hand to rotate but also gives the impression that the outer ring is static.
- Design Challenge
- Coming up with an idea of a clock design that's original, interesting and different was challenging. I started from the basic shape most clocks are made of, a cylinder so that the clock would still be easily recognizable. Then I decided to remove all elements of a clock except the cylindrical base and started imagining what a clock could be. I tried to incorporate all the elements of the original clock design but in a slightly different way, resulting in a design that looked mostly the same but at the same time was entirely different and unique.
- Research
- This clock design was a personal experiment in which my goal was to design a clock that's visually appealing and different from all others, a clock that lets people embrace time. This unusual perspective created inspiring insights into what a clock could be.
- Inspiration
- While time flies by, clocks have stayed the same. Most clocks have the same look and feel, there's very little difference in their designs. Why? Isn't it time to see some change? These questions inspired the concept Reverse.
- Project Duration
- The project was designed and completed in March 2016 in Hasselt, Belgium, and was online publicized on Yanko Design on May 2, 2018, and on Gooood on May 9, 2018, as well as various others.
- Operation Flow
- The hand facing inward rotates inside the outer ring to indicate the hour. The little hand facing outward stands alone and rotates to indicate the minutes. It's the reversal of the ordinary clock design.
- Patents
- Registered at BOIP (Benelux-Bureau of Intellectual Property). No. 109099. Mattice Boets. Filed on 26-12-2017.
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