Subsidy Programme Series for Macao Primary Function: Fisuele Identiteit by Chou In Leong

Subsidy Programme Series for Macao Primary Function: Fisuele Identiteit by Chou In Leong is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Sulver in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

SulverGrafysk· 2020

Subsidy Programme Series for Macao Primary Function: Fisuele Identiteit

by Chou In Leong

Client: The Cultural Affairs Bureau

A' Design Award yn Sulver Winner in Grafysk Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Subsidy Programme Series for Macao Primary Function: Fisuele Identiteit

Subsidy Programme Series for Macao is in fisuele identiteit dy't makke is foar in publyk subsydzjeprogramma dat muzyk- en modekreaasje stipet. De identiteit is basearre op it idee dat beide fjilden diele, nammentlik kreative ynnovaasje. Ienfâldige potleaden wurde kombinearre mei muzyktriedden en linialen om dúdlike ôfbyldings te bouwen dy't maklik te lêzen binne. De objekten wurde op tekenpapier arranzjearre en dêrnei fotografearre, sadat de oarspronklike materialen streekrjocht yn de definitive fisuele bylden ferskine. De searje noeget it publyk út om diel te nimmen oan it jierlikse programma.

The Recognition

About the A' Design Award yn Sulver

Subsidy Programme Series for Macao Primary Function: Fisuele Identiteit is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Subsidy Programme Series for Macao Primary Function: Fisuele Identiteit wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Subsidy Programme Series for Macao Primary Function: Fisuele Identiteit is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the subsidy program that the Macao government has opened to the public for music and fashion creation. Based on this theme, I think about the commonality of these categories, that is, creative innovation. Therefore, I use simple pencils with the main elements
combined in relatively visuals, try to express the purity of the creation.
Production Technology: pencils, music wires, rulers
Research: Outside of design, the hardest part of the creative process is photography, because I want the original image to go straight out, so when I arrange it on the drawing paper, then shoot it again.
How to take high-quality photos without budget is a challenge, and then I have a lot of pencils that can be used for a long time.
Inspiration: The image design of the series promotes Subsidy Programme Series for Macao’s Cultural and Creative Industries, including fashion and music. Invites participants to participate
Project Duration: This is a subsidy program held every year. This is the relevant poster for 2015-2016.
Operation Flow: i try to do some easy reading visuals.

Read the Press Release