Care for Mom to Be Sosjale Bewustwordingskampanje by Seyon Kim

Care for Mom to Be Sosjale Bewustwordingskampanje by Seyon Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Brûns in Sosjaal Ûntwerp Competition Category.

BrûnsSosjaal· 2020

Care for Mom to Be Sosjale Bewustwordingskampanje

by Seyon Kim

Client: Seyon Kim

A' Design Award yn Brûns Winner in Sosjaal Category

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Colors

The Design

About Care for Mom to Be Sosjale Bewustwordingskampanje

Care for Mom To Be is in publike bewustwordingskampanje oer de behoeften fan swangere froulju dy't reizgje. De kampanje freget oare reizgers om in sitplak op de trein of in parkearplak foar in auto ôf te stean. De fisuele identiteit komt fuort út in logo dat de figuer fan in swanger persoan gearbringt mei de foarm fan in hart, wat swangerskip en soarch symbolisearret. In waarme pasteltint fan mingd read en oranje wurdt brûkt yn plak fan de kleur dy't gewoanwei mei swangerskip assosjearre wurdt. Posters en printe metrokaartsjes drage it logo yn stasjons en op parkearplakken.

The Recognition

About the A' Design Award yn Brûns

Care for Mom to Be Sosjale Bewustwordingskampanje is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Care for Mom to Be Sosjale Bewustwordingskampanje wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Care for Mom to Be Sosjale Bewustwordingskampanje foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim