Wood and Tree Primêre funksje: Poster by Yu Zhuang

Wood and Tree Primêre funksje: Poster by Yu Zhuang is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Sulver in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

SulverGrafysk· 2020

Wood and Tree Primêre funksje: Poster

by Yu Zhuang

Client: Jia Saitama

A' Design Award yn Sulver Winner in Grafysk Category

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Colors

The Design

About Wood and Tree Primêre funksje: Poster

Hout en Beam is in poster makke foar in arsjitektuerseminar dat holden waard yn Tokyo, Japan. It seminartema is it nije gebrûk fan hout, in klassyk materiaal, yn moderne arsjitektuer. De poster brûkt in moderne grafyske taal om in klassike tekening fan beamringen nei te bootsen. Linen mei ferskillende oantallen, dikte, kromming en kleur waarden test om it patroan te foarmjen. It resultaat is wiskundich fan struktuer, mar de natuerlike skientme bliuwt bewarre. De poster mjit 210 by 297 millimeter. Hy waard toand by in yngong, dêr't besikers lytse flyers meinimme koene.

The Recognition

About the A' Design Award yn Sulver

Wood and Tree Primêre funksje: Poster is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Wood and Tree Primêre funksje: Poster wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Wood and Tree Primêre funksje: Poster is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It's a poster for an architecture seminar which is called "Wood & Tree" in Tokyo, Japan. The theme is about new possibility of application of wood which is a kind of classic material on modern architecture. So modern graphic language is used to simulate classic drawing to express annual ring. The main vision is mathematical but still can feel natural beauty.
Dimensions & Packaging: Width 210mm x Height 297mm
Tags: Modern, mathematical, nature, minimal, geometric
Production Technology: Hundreds of annual ring's photo was collected as a reference. Adobe Illustrator is the main software to complete the poster.
Design Challenge: The hardest part is using mathematical graphic to simulate nature shape such as annual ring and expressing both aesthetics at the same time.
Research: The number, thickness, curvature, color, etc. of the lines have been extensively tested to express annual ring.
Inspiration: The inspiration is from annual ring. Wood is a kind of material without life. But different from other material, people can still feel vitality by the smell and texture and so on. The annual ring is the evidence which can prove it was lived as a tree. And the beautiful curve is intoxicating.
Project Duration: The project started in Aug 2018 and finished in September 2019 in Tokyo, and was exhibited in gallery of Myojyuji Saruein September 2018.
Operation Flow: It was displayed at the entrance, visiter could take the small flyers by themselves to understand the theme of the exhibition.
Team Members: Zhuang Yu
Image Credits: Image #1: illustrator Zhuang Yu, 2018.
Image #2: illustrator Zhuang Yu, 2018.
Image #3: illustrator Zhuang Yu, 2018.
Image #4: illustrator Zhuang Yu, 2018.
Image #5: illustrator Zhuang Yu, 2018.