Camel Robot Digitaal Keunstwurk by Edu Torres

Camel Robot Digitaal Keunstwurk by Edu Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Goud in Kompjûtergrafyk, 3D-modellearring, Teksturearring en Rendering Ûntwerp Competition Category.

GoudKompjûtergrafyk· 2020

Camel Robot Digitaal Keunstwurk

by Edu Torres

Client: Camel

A' Design Award yn Goud Winner in Kompjûtergrafyk Category

73,150
Verified Award Winner
Verify Award Status for #90633

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Camel Robot Digitaal Keunstwurk

Camel Robot is in digitaal keunstwurk dat in merklogo op 'e nij ynterpretearret as in robotdier. It byld is boud as in trijediminsjonaal model en yn hege resolúsje rendere foar printsjen en foar presintaasje yn eksposysje- en kantoarromten. Referinsjes binne helle út yndustriële masines, robotika en science fiction. It lichem is foar in part iepen, sadat de ynterne kabels en de stroomfoarsjenning sichtber bliuwe. In neutraal blau en donker kleurepalet hâldt de oandacht op it haadsilhûet. It detailnivo is yn lykwicht brocht om leauwensweardich en maklik te lêzen te bliuwen.

The Recognition

About the A' Design Award yn Goud

Camel Robot Digitaal Keunstwurk is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Camel Robot Digitaal Keunstwurk wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Camel Robot Digitaal Keunstwurk makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Camel Robot is an interpretation of the Camel brand logo. It's a commissioned work for a Camel exhibition and an artistic picture to show on Camel offices.
Dimensions & Packaging: 3D render, hi quality render of 8000 x 8000 pixels, CMYK.
Tags: camel, 3d, cgi, robot, sci-fi, industrial,
Production Technology: 3D Model
Design Challenge: The hardest part was finding the balance between how amount of details to add before feeling it busy or overwhelming visually. The same reason as how amount of detail to make it believable and well crafted, but still with a visual hierarchy and easy shape recognition.
Research: To build the camel robot, first I collected images of industrial machinery (tubes, cables, hoses, robotic arms, etc...) sci-fi mechs images of pop culture like (Matrix, Blade Runner, Pacific Rim, Evangelion etc.) and anatomical references of the camels (muscles, bones, etc.). Then the creation process consists of recreating the organic elements, matching it with robotic pieces. The camel has a partially open for a reason: this way we can see the inside, the power supply, the cables, and the elements that brings in the artificial life. This allows the spectator to understand better how it works, giving a sensation we are looking the whole design, inside-outside. The chosen tool is 3D CGI. It allows make it realistic that brings in a more tactile feeling when the spectator sees the design, so all can be built or it can be real. The final piece is on neutral blue and dark color, this way the attention is more focused on the camel, and the main silhouette is more recognizable.
Inspiration: The goal was very clear, make the "Camel" camel like a robot. So the references come from the world of science fiction, robotics, industrial machinery etc.
Project Duration: Project Started on November 2017 and finished on January 2018
Operation Flow: Glossy printing, COATED FOGRA 39 color profile, plotter preferred.
Image Credits: Image #1: 3D designer Eduardo Torres Perez, Camel Robot, 2018.