Doоlot Merkidentiteit by Timur Sharapiev is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Brûns in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.
BrûnsGrafysk· 2020
Doоlot Merkidentiteit
Client: Sharapiev Timur
A' Design Award yn Brûns Winner in Grafysk Category
Verified Award Winner
Verify Award Status for #90840The Design
About Doоlot Merkidentiteit
Doolot is in merkidentiteit dy't makke is foar in hannelshûs. Doolot is in Kirgizysk wurd dat rykdom, gelok en gratie betsjut. De identiteit is basearre op in stilisearre Syrillyske haadletter D dy't foarme is as in kroan. De kroan ferwiist nei superioriteit en nei de troan as symboal fan macht. Goud wurdt brûkt as haadkleur, om't it past by it algemiene konsept fan it merk. De identiteit omfettet in logo, in fisueel systeem en stylrjochtlinen foar it merk. It ûntwerp is bedoeld om macht, foarútgong, fersatiliteit en tûkens oer te bringen.
The Recognition
About the A' Design Award yn Brûns
Doоlot Merkidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Doоlot Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Doоlot Merkidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The basis of the design was the name of the trading house "Doоlot". "Doоlot" - Kyrgyz word which means wealth, happiness, and grace. The basis of this design-a stylized capital Cyrillic letter "D", which depicts the crown, which symbolizes superiority and throne – a symbol of power. The color scheme of the logo is gold because it corresponds to the general concept of the brand. The logo conveys power, progressiveness, versatility, and resourcefulness.
- Tags
- Brand positioning, Logo, Visual system, Design, Brand style guidelines
- Inspiration
- When creating the design inspired a deep philosophical meaning of the word "Doolot". The meaning, which has a special place in the heart of every Kyrgyz. As well as historical data, which formed the basis of the design. From 840 to 916 the Kyrgyz Khanate was at the peak of its power. This period, named by academician V.V.Barthold "Kyrgyz great power" (Uluu Kyrgyz Doolot). In 840, this state destroyed the Uighur Kaganate, extended its power to Tuva and Mongolia.
- Project Duration
- The project started in early 2018 in Bishkek and launched in late April 2019.
- Image Credits
- Membership Invoice
Invoice #F109FF47FC on September 28, 2019
Account: timursha (timursha6@gmail.com)
Membership Level: Monthly
Status: success
Membership Expires: October 28, 2019
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