Free Estonian Ferdivedaasje by Olga Raag

Free Estonian Ferdivedaasje by Olga Raag is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Sulver in Skoane Keunsten en Keunstynstalaasje Ûntwerp Competition Category.

SulverSkoane Keunst· 2020

Free Estonian Ferdivedaasje

by Olga Raag

Client: KLG Eesti AS

A' Design Award yn Sulver Winner in Skoane Keunst Category

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Colors

The Design

About Free Estonian Ferdivedaasje

Yn dit unike keunstwurk brûkte Olga Raag Estske kranten út it jier doe't de auto oarspronklik waard produsearre yn 1973. De giele kranten yn 'e Nasjonale Bibleteek waarden fotografeare, skjinmakke, oanpast en bewurke om te brûken op it projekt. It einresultaat waard printe op spesjaal materiaal dat brûkt waard op auto's, dat 12 jier duorret, en it hat 24 oeren duorre om te tapassen. Frij Estysk is in auto dy't oandacht lûkt, minsken omfiemet mei positive enerzjy en nostalgyske emoasjes by bern. It noeget nijsgjirrigens en belutsenens fan elkenien út.

The Recognition

About the A' Design Award yn Sulver

Free Estonian Ferdivedaasje is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Free Estonian Ferdivedaasje wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Free Estonian Ferdivedaasje is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is unique,first in the World.I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply.New Old car.ZAZ968A.1973y.A car that draws attention, surrounding us with positive energy and nostalgic, childhood emotions which many people can relate to. It invites curiosity and engagement from everyone who sees it.
Dimensions & Packaging: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars-fullwrap, which lasts for 12 years, and which took 24 hours to apply.
Tags: car , design , new ,old , first , unique , beautiful
Production Technology: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply,
Print and fullwrap.
Design Challenge: Hardest part was to find New idea for old car.
Research: The project started in June 2019 in Estonia and finished in september 2019
Inspiration: I was inspired by this old car and an interesting time in the Soviet Union in 1973. A good chance to review were the newspapers from that year.
Project Duration: This car was designed in Estonia,2019. For Special occassions like weddings,birthdays,graduation etc.
Operation Flow: This car was designed for Special occassions like weddings,birthdays,graduation etc.
Team Members: video by Martin Lauri.
printed by "Valge Elevant Reklaam".Trükk & fullwrap.
Image Credits: Image #1:Photographer Martin Lauri,Car,2019.Image #2:Photographer Martin Lauri,Car,2019.Image #3:Photographer Martin Lauri,Car,2019.Image #4:Photographer Martin Lauri,Car,2019.Image #5:Photographer Martin Lauri,Car,2019.
Video:Martin Lauri,Free Estonian,2019.