Antme Bedriuwsidentiteit by Donggyun Kang

Antme Bedriuwsidentiteit by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Izer in Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp Competition Category.

IzerGrafysk· 2020

Antme Bedriuwsidentiteit

by Donggyun Kang

Client: Ant:me

A' Design Award yn Izer Winner in Grafysk Category

14,445

Verified Award Winner

Verify Award Status for #92227

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Antme Bedriuwsidentiteit

Antme is in bedriuwsidentiteitsprogramma dat makke is foar in merk dy't hûnekleanderij ûntwerpt en ferkeapet en lessen oanbiedt foar eigners en har hûnen. It logo ferbynt in persoan en in hûn, beide tekene as sirkels, en drukt sa de bân tusken minsken en hûnen út. It motyf wurdt werhelle en kombinearre om patroanen te meitsjen dy't útwreide wurde ta in ferskaat oan foarmen. De patroanen wurde tapast op produktferpakking, kantoarbenoadichheden en online media. De identiteit is bedoeld om in freonlik karakter oer te bringen, tegearre mei de saakkundigens fan it merk.

The Recognition

About the A' Design Award yn Izer

Antme Bedriuwsidentiteit is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Antme Bedriuwsidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Antme Bedriuwsidentiteit wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Antme's brand orientations are amusement bonding, adorable design and eternal friendship. In Antme's logo system, values that the brand pursues are well melted, so the brand logo shape is completed.
Dimensions & Packaging: Antme not simply sells dog clothing, but also designs dog clothing themselves and offers various classes for customers and their precious companion dogs. Antme was born with the genuine brand value, and based on that the project was worked.
Tags: Antme, CI, BI, Corporate Identity, Brand Identity, Branding
Production Technology: Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of a circle. This motif is assembled and combined to extend into various forms of the pattern. These patterns apply to the type of on-offline media that Antme meets the world.
Design Challenge: We did a lot of research to find graphics to emphasize the brand's expertise while matching cute logo. We developed such graphics by focusing on the meaning of connection.
Research: We created a graphic with the meaning of connection to create a variety of application designs used within the brand. It has been applied to packages that contain products and to supplies that are needed for business.
Inspiration: Antme's business can't exist without a fundamental love for a dog. Therefore, we expressed the logo that combines the mind that connects man to dogs and the clothing of Antme as the final brand identity.
Project Duration: The project started in December 2018 and finished in March 2019 in Republic of Korea.
Operation Flow: Antme's visual graphic means communion between a dog and a person. Antme's logo and motif express the fun time people and dogs interact, while also containing the roles and functions that Antme performs in it. Motifs are expressed in a way that connects a person and a dog made in the form of circles.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim