13 International Cultural Media Merkidentiteit troch Creator Strategic Marketing Co., Ltd

13 International Cultural Media Merkidentiteit troch Creator Strategic Marketing Co., Ltd is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2020

13 International Cultural Media Merkidentiteit

troch Creator Strategic Marketing Co., Ltd

Klant: CREATOR Strategic Marketing Co., Ltd

A' Design Award yn Brûns Winner yn de kategory Grafysk

10,097

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #92411

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer 13 International Cultural Media Merkidentiteit

13 International Cultural Media is in merkidentiteit dy't makke is foar in multymediabedriuw dat aktyf is yn televyzjeprogramma's, films, kulturele en kreative ûntwikkeling en entertainmint. It logo is basearre op it wurd Thirteen, tekene mei mei-de-hân-skildere streken dy't fitaliteit en spanning útdrukke. It Arabyske sifer 13 is tafoege as aksint, ferwizend nei in betsjuttingsfol ferhaal út de oprjochting fan it bedriuw. Swart en goud binne de wichtichste kleuren, keazen om ekspertize en in ynternasjonaal karakter oan te jaan. Op konvertearren en briefpapier is it logo ôfsnien en fergrutte foar fisuele klam.

De Erkenning

Oer de A' Design Award yn Brûns

13 International Cultural Media Merkidentiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan 13 International Cultural Media Merkidentiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. 13 International Cultural Media Merkidentiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Thirteen International Creative Industries and Multimedia is a multimedia production company, which includes tv programs, movies, cultural and creative development and entertainment. It is a very diverse and creative company, which has international perspective in the professional field. Therefore, during the process of the visual design, we took the ideal company profile from the founders mind to create a design expresses the youth and creativity that fits the best to the brand.
Ofmjittingen & Ferpakking: Western style envelope 215mm x 184mm
Chinese style envelope 325mm x 247mm
Letter paper 210mm x 297mm
Labels: branding, identity, entertainment, multimedia, creative
Produksjetechnology: Since it is a multimedia cultural and creative company with a clear operating direction and purpose, we focus more on the image of the brand in founders mind and the number 13. After the discussion and positioning, we set four key points for the brand design: Young, Neat, Tension, and internationalization. English text is used for the logo, using hand-painted style to express the unrestrained vitality and the tension in design.
In the design of the branded products, such as envelopes and stationery, we crop and enlarge the logo to create the visual tension of the image.
Untwerpútdaging: When we set the design style at the beginning, taking the elements of film and television multimedia is not enough to express the spirit and the story of the brand, especially it is lack of uniqueness. Therefore, we changed the way of thinking and focused our strategy on the founders founding process. The final outcome successfully reached the founders ideal image.
Undersyk: In the early stage, we collected relevant information and elements related to the multimedia industry and analyzed the visual designs from other design studios. We discussed with the brand operation team many times on the initial design elements, like the trigger, volume control panel, and playback Interface, etc. As the team consistently felt that it was too ordinary and did not have the unique sense of the brand. In the end, the design element was positioned on the most meaningful element in the founder's heart.
Ynspiraasje: At the brand launching meeting, we hope that the name of the brand can have a story and meaning, which will help brining a spiritual symbol into the brand image. We decided to use the number 13 as the name of the company, a number has a meaningful story during their business planning stage.
Projektdoer: The brands visual identity and space design took nearly 5 months (from 16/08/2016~) to complete, in both Taipei and Taichung, Taiwan.
Operaasjestreamferrin: The logo is based on the text THIRTEEN, and the font strokes are hand-painted. It emphasizes the creativity, vitality and the neatness of the brand. With the Arabic numeral 13 along embellishing the design. We use black and gold as two main colors presenting the brand is capable to have the highest level of expertise and international texture under the young and energetic.
Teamleden: Design Deputy Manager: Gray Wu
Senior Designer: Chih Yu Hsieh