Lada 2050 Keunstboek by Anna Kravchenko is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Brûns in Print en Publisearre Media Ûntwerp Competition Category.

BrûnsPrint· 2020

Lada 2050 Keunstboek

by Anna Kravchenko

Client: Moscow Polytech

A' Design Award yn Brûns Winner in Print Category

15,440

Verified Award Winner

Verify Award Status for #92629

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lada 2050 Keunstboek

Lada 2050 is in keunstboek dat de resultaten presintearret fan in ynternasjonale studintewedstriid oer takomstige mobiliteit. It boek hat 264 siden en in formaat fan 265 by 235 millimeter, mei binnenflappen, en de omslach hat matte laminaasje. In tekensysteem basearre op trije siden fan in kubus, dy't trije ûntwerpskoallen fertsjintwurdigje, liedt de lêzer troch de ynhâld. Blêdwizer-heltitels skiede de seis teams. Skets, yllustraasjes en modelfazen wurde yn folchoarder toand. It kleurskema folget de kleur fan it finalistfoertúchmodel.

The Recognition

About the A' Design Award yn Brûns

Lada 2050 Keunstboek is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Lada 2050 Keunstboek wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Lada 2050 Keunstboek foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For presentation at the First Moscow Design Biennale, it was decided to collect the results of the international competition Lada 2050 in ArtBook. The competition was organized in the form of teamwork, and in the ArtBook it was necessary to reveal all the stages of the competition.Thus, a complex of visual identification elements was created. The developed system of elements and color solutions reveals the tasks and design decisions of the Lada 2050 contest.
Dimensions & Packaging: ArtBook format is 265x235 mm. inside flaps 235x80 mm. The cover has matte lamination. Number of pages 264. The ArtBook is made up in 2 weeks.
Tags: future vision, mobility, vehicle, artbook, design school, Lada
Production Technology: To create navigation, a sign system was proposed. Three sides of the cube in the projection were taken as the basis of the project sign, like the three design schools. These elements formed the basis for the creation of further signs of the navigation system. The primary color was the color of the finalist's vehicle model. To distinguish the participants from 6 teams, valves were proposed as mini content. They include participants, mini-models, team curators and a university. 20 internal titles contain illustrations of the phased process of creating and painting the final vehicle model.
Design Challenge: Illustrations and sketches of 35 students were selected and systematized for the artbook. It explanation and preservation a new vision on how a future vehicle could look like. A precision and understandable heading system makes it easy to navigate through the publication. Its an attempt to answer questions that million people think about. How would the world change around us? What are the future technologies and materials? How will they affect the car appearance and the way we use it?
Research: The main manifest of this project is based on three main
words, that were the basis of all project: future, mobility,
human. The appearance of the ArtBook was influenced by the final model of the vehicle, like sings to navigation system and used color scheme.
Inspiration: Project Lada 2050 future mobility vision is a new vision from students from 3 design schools together with Lada brand, on how a future vehicle could look like. Its an attempt to answer questions that millions of people think about. How would the world change around us? What are the future technologies and materials? How will they affect the car appearance and the way we use it?
Project Duration: The project began in March 2017 in Moscow and ended in April 2017 in Moscow, and was exhibited at the First Moscow Design Biennale in April 2017. All the machines used in the ArtBook were prepared by students of MAMI, Academy named after Stieglitz and the Finnish University of Design in Lahti. Sponsor and ideological inspirer is Lada brand.
Operation Flow: The competition Lada 2050 future vision project was conducted among 35 students from 3 universities. The ArtBook includes a description of the project, huge number of various types of sketches and stages of modeling a conceptual mode of transport. The navigation system has been created for the orientation of ArtBook using signs infographic. Internal bookmark half-title have been added for 6 teams for easier orientation. The last section is dedicated to the finalist model. The color scheme is based on the main color model finalist.
Team Members: Art Director: Anna Kravchenko
Design Team Leader: Nikita Tereshin
Visualization Team Leader: Maria Kondratieva