Terark Fisuele Identiteitsûntwerp troch Tong Wen

Terark Fisuele Identiteitsûntwerp troch Tong Wen is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

IzerGrafysk· 2020

Terark Fisuele Identiteitsûntwerp

troch Tong Wen

Klant: Tong Wen

A' Design Award yn Izer Winner yn de kategory Grafysk

10,547

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #93931

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Terark Fisuele Identiteitsûntwerp

Terark is in fisuele identiteit ûntworpen foar in technologybedriuw dat tsjinsten leveret op it mêd fan de ferwurking fan grutte gegevens (big data). It ûntwerp is basearre op in puntmatrix kombinearre mei ferskate ferrinnende kleuren. Flot ferbûne stippen foarmje de letter T, de earste letter fan de bedriuwsnamme. Meardere ferrinnende shaders binne levere, sadat de identiteit oanpast wurde kin foar in protte tapassingen. In eigen lettertype en in stippepatroan waarden ek levere foar gebrûk yn print en oare materialen. De identiteit is tapast op brosjueres, jierboeken, nammekaartsjes en wettersflessen.

De Erkenning

Oer de A' Design Award yn Izer

Terark Fisuele Identiteitsûntwerp is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Terark Fisuele Identiteitsûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Terark Fisuele Identiteitsûntwerp wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Ofmjittingen & Ferpakking: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Labels: Technology, branding, identity, logo, font
Produksjetechnology: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Untwerpútdaging: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Undersyk: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Ynspiraasje: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Projektdoer: This project took 3 month from end to end. Main design part was done in San Francisco.
Operaasjestreamferrin: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.