Hch Primary Function: Ynterieurûntwerp foar Moadeboutyk by SpActrum

Hch Primary Function: Ynterieurûntwerp foar Moadeboutyk by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Sulver in Ynterieurromte en Útstallingûntwerp Competition Category.

SulverYnterieur· 2021

Hch Primary Function: Ynterieurûntwerp foar Moadeboutyk

by SpActrum

Client: SpActrum

A' Design Award yn Sulver Winner in Ynterieur Category

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Colors

The Design

About Hch Primary Function: Ynterieurûntwerp foar Moadeboutyk

HCH is in moadeboutyk yn in modern winkelsintrum. It ûntwerp giet út fan 'e symmetryske sûlehal, dy't tinken docht oan it plan fan in klassike basilyk. It ynterieur ferskoot dêrtroch fan in kommersjeel karakter nei in hillich. De yndieling is ek basearre op âlde Grykske timpels en de fisuele-as-prinsipes fan 'e Akropolis. Trije roze brêgen binne sa ynrjochte dat se nei elkoar wize en besikers troch de djippe romte liede. Etalaazjepoppen kinne yn gatten yn 'e brêgeoerflakken pleatst wurde om in catwalk te foarmjen. Der wurdt gebrûk makke fan glêsfezelfersterke beton, terrazzo en stiel.

The Recognition

About the A' Design Award yn Sulver

Hch Primary Function: Ynterieurûntwerp foar Moadeboutyk is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Hch Primary Function: Ynterieurûntwerp foar Moadeboutyk wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Hch Primary Function: Ynterieurûntwerp foar Moadeboutyk is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as religion in ancient times.
Dimensions & Packaging: 700 sqm
Tags: Fashion, Basilica inspired, Pink Bridges, Customized Furniture, Modular Units
Production Technology: GRC, Terrazzo, Steel,
Design Challenge: The “bridges” are key points in the technical design and construction. The digitally designed construction ensured accuracy in the production phase. The laser-cut skeleton frame was produced under 3D computer controlled casting and assembled by expert technicians to support the complex GRC surface. Installation holes were made on the surface at certain intervals, and mannequins with stick ends can be inserted into these holes and welded into the lower supporting structure, to transform the bridges into a runway providing a vivid fashion scene to enhance the customer experience. The curved pink plates are shaped into axis-symmetrical shapes with pulled-in waists, and the bridgehead reminds people of a pink tongue, stirring the desire for fashion.
Research: This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as a religion in ancient times.
Inspiration: The layout is a result of learning from the ancient polytheistic temples in Greece. As a counterpart to the Polytheistic period, Greek temples in the Acropolis each had its own orientation. Inspired by the visual-axis projection principles of the Acropolis, the featured prop objects in the shop - the three “bridges” - are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop, without feeling the cashier’s desk is either too prominent or too remote.
Project Duration: Design: 2017-2018
Construction Completed: 2019
Team Members: Leading Architect: Yan Pan
Team: Zhen Li, Yu Zheng, Raz Keltsh,Ruonan Fan,
Image Credits: Hanqi LI, Zefeng ZHANG