Xinwanxin Noodles Primêre Funksje: Ynterieurûntwerp fan restaurant by Tiao Ouyang

Xinwanxin Noodles Primêre Funksje: Ynterieurûntwerp fan restaurant by Tiao Ouyang is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Sulver in Ynterieurromte en Útstallingûntwerp Competition Category.

SulverYnterieur· 2020

Xinwanxin Noodles Primêre Funksje: Ynterieurûntwerp fan restaurant

by Tiao Ouyang

Client: Oytt Design

A' Design Award yn Sulver Winner in Ynterieur Category

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The Design

About Xinwanxin Noodles Primêre Funksje: Ynterieurûntwerp fan restaurant

Xinwanxin Noodles is in restaurantynterieur oan de histoaryske Nanchang-strjitte yn Wuxi. It projekt beslacht 380 fjouwerkante meter. De yngong hâldt tradisjonele regionale skaaimerken oan, lykas wite muorren, swarte pannen, konsolebôgen en opkrolle dakrânen. Iepen houten finsters en twa glêzen doarren bringe sinneljocht it ynterieur yn. De lobby op de earste ferdjipping brûkt de oarspronklike glêzen ynterne pleats fan it âlde hûs, kombinearre mei glês en houten roasters dy't de romte skiede wylst se it ljocht regelje. De sichtberens-, ferkeap-, keuken- en sitgebieten binne opnij yndield om in selsbetsjinningsmodel foar it iten te stypjen.

The Recognition

About the A' Design Award yn Sulver

Xinwanxin Noodles Primêre Funksje: Ynterieurûntwerp fan restaurant is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Xinwanxin Noodles Primêre Funksje: Ynterieurûntwerp fan restaurant wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Xinwanxin Noodles Primêre Funksje: Ynterieurûntwerp fan restaurant is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case is a famous flagship restaurant with a history of 100 years. According to the regional characteristics, the designer combines modernist architectural thinking in the process of conception, trying to break away from the stereotype and break through the established model by means of design, so that the traditional catering brand can innovate under the background of the times.
Dimensions & Packaging: The project covers a total of 380 square meters. The functions of display, sale, kitchen operation and guest seat are mixed and reorganized to fully understand the integrated design of brand spirit, to express and influence the various possibilities of products and space, space and people, people and people, so that customers can enjoy all kinds of experiences while entering and leaving the restaurant.
Tags: Interior, Commercial, Restaurant, Noodles Museum, Natural, Simple, Cultural, OYTT Design
Production Technology: The open wooden windows and two glass doors can bring sunlight into the interior, but also add modern sense of elegance to the original rough and mottled architectural appearance, making the whole restaurant appropriately integrate into the existing space atmosphere of the ancient street. The design of the interior space is as rich as possible to explore. That is, selectively retain, but not deliberately emphasize the sense of mystery and vicissitudes.
Design Challenge: The artistic treatment of the structure is also a key point in the design and planning of this case. The first floor lobby utilizes the original glass patio of the old house, which combines glass and wood grille, and has the function of separating without shading and adjusting the light. The visual changes produced by the interlacing of virtual and real make the diners have a sudden and open feeling to the space when they are walking.
Research: In the center of Wuxi city with many high-rise buildings, the gentle and ancient Nanchang Street is a fascinating soul destination. It is known as "the out-of-print place of the ancient canal culture with the original ecological features of the southern region of the Yangtze River". Xinwanxin Noodles is located here, the designer combines modernist architectural thinking in the process of conception, according to the regional characteristics.
Inspiration: As an inheritor of Wuxi intangible cultural heritage, the owner has a strong demand for the brand upgrading and image display. The door head retains the original ecological features of the the southern region of the Yangtze River along the ancient canal, such as the white wall, black tile, bucket arch and upturned eaves. The silver wire noodles and the sweet rice wine are the signboard features of the restaurant. The designer transforms abstract concepts into perceptible spatial image.
Project Duration: The project started in January 2019 in Wuxi and finished in February 2019 in Wuxi.
Operation Flow: In order to subvert the public's old impression of centuries-old restaurant and lay a solid foundation for the development of the young market, this case changed the original traditional management mode, upgraded to a new of self-service catering model, and added a new retail area.
Patents: Copyrights belong to Tiao Ouyang, 2019.
Team Members: Tiao Ouyang
Jiahui Zhu
Yun Yao
Jin Chen
Danfeng Zhou
Yang Li
Image Credits: Image #1: Photographer Yiyin Xu, Dining Area, 2019.
Image #2: Photographer Yiyin Xu, Dining Area 2, 2019.
Image #3: Photographer Yiyin Xu, Dining Area 3, 2019.
Image #4: Photographer Yiyin Xu, Hall, 2019.
Image #5: Photographer Yiyin Xu, Dining Area 4, 2019.