Naked Castle Visueel Bewegwiseringssysteem troch Zesion Design

Naked Castle Visueel Bewegwiseringssysteem troch Zesion Design is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Izer yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

IzerGrafysk· 2020

Naked Castle Visueel Bewegwiseringssysteem

troch Zesion Design

Klant: Zesion Design

A' Design Award yn Izer Winner yn de kategory Grafysk

10,201

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #96774

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Naked Castle Visueel Bewegwiseringssysteem

Naked Castle is in bewegwiseringssysteem ûntwurpen foar in histoarysk kastielhotel op Moganshan. It ûntwerp kombinearret in wapenskyld mei Art Deco-letterwurk, en de geometryske figueren en linen folgje ferhâldingen dy't ticht by de gouden snede lizze. Britske eleminten lykas in hoef, in skyld en in wimpel binne gearfoege yn it wapenskyld, wylst ikoanen fan in kening en in keninginne mei kroanen op de buorden ferskine. It wapenskyld waard getten yn metaal mei in leech smeltpunt, dêrnei mei de hân polyste en kleure. De buorden brûke smeard izer en lokaal hout om it bûtenklimaat fan de bergen te wjerstean.

De Erkenning

Oer de A' Design Award yn Izer

Naked Castle Visueel Bewegwiseringssysteem is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Naked Castle Visueel Bewegwiseringssysteem wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Naked Castle Visueel Bewegwiseringssysteem wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The coat of arms and the Art Deco style signage system emphasize the match of geometric figures and lines. All the lines are close to the golden ratio according to precise calculation. The signages combine the experience of the naked founder and the scenery of Moganshan, which shows the lifestyle of immersing in nature and the pure pleasure of life instead of being just signage.
Ofmjittingen & Ferpakking: The coat of arms:1165(w)*1640(h)*100(d);
Weathervane:1370(w)*1600(h)*1050(d) ;
Wayfinding on street lamp:1420(w)*3500(h)*1420(d);
Village rooms plats:350(w)*700(h)*20(d);
Restaurant doorplate:110(w)*75(h)*35(d) .
Labels: Signage,Way finding,VI，Hotel Logo，graphics
Produksjetechnology: The coat of arms took shape in the manuscript. We then poured low melting point metal into an equal ratio bed die made of hand-carved wood in mold casting. At last, it was hand polished and colored according to the color and history of the castle. The signage in the castle adopt forged iron and local wood as the material, which makes them durable in outdoor environments.
Untwerpútdaging: 1.On-site investigation and location of signages
The castle is built on the mountain with a steep slope, which is a demanding work environment for designers as they have to walk back and forth to choose the best location of the signages.
2.Signage fabrication and material handling
As the castle is located on the mountaintop, we use local Wukang stone in signage fabrication. The wood and iron used are also bought and processed in the local area, adding elements with local characteristics to the castle while saving the cost on material handling.
Undersyk: The naked Castle once had two legendary owners, whose stories were merged in the design of the coat of arms. In 1910, Dr Duncan Main built a European style castle villa (the predecessor to the Castle at naked Castle), which was later brought by patriot Zhang Jingjiang in 1932. The colour of the signages gets the inspiration from the natural scenery of Moganshan. Due to the climate on the mountaintop, stones, cast irons, and anticorrosive wood are taken as the main materials of the signs to adopt to the local environment.
Ynspiraasje: The design of the signage system gets inspiration from Art Deco style of European style castle that gives consideration to both raw and elegant architectural styles. British style elements like hoof, shield, and streamer are well merged in the coat of arms. The icons of king and queen wearing crowns are applied to the signage as well. Each letter and number on the signage adopts double lines as part of the decoration.
Projektdoer: The project started in April 2016 and was completed in June 2017, including a 6-month on-site investigation which gives inspiration to the design team.
Operaasjestreamferrin: The signage system is integrated into the style of the naked Castle. From the conflict and fusion of different styles, cultures and ages, one can find the castle gives consideration to both raw and elegant architectural styles. As a convergence of spirits and memories, the coat of arms shows the tourists the stories behind over a hundred years history of the naked Castle and the changes of Moganshan. The stone castle with a sleek design is like an introverted beauty standing on the top of Moganshan.
Teamleden: Lisa Zhou
Dylan Zhu