La Moitie Multi Kommersjele Romte by One Fine Day Studio & Partners is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Goud in Ynterieurromte en Útstallingûntwerp Competition Category.
GoudYnterieur· 2020
La Moitie Multi Kommersjele Romte
by One Fine Day Studio & Partners
Client: One Fine Day
A' Design Award yn Goud Winner in Ynterieur Category
Verified Award Winner
Verify Award Status for #97772The Design
About La Moitie Multi Kommersjele Romte
De namme fan it projekt La Moitie komt fan 'e Frânske oersetting fan' e helte, en it ûntwerp wjerspegelt dit passend troch it lykwicht dat is rekke tusken tsjinoerstelde eleminten: fjouwerkant en sirkel, ljocht en tsjuster. Sjoen de beheinde romte besocht it team sawol in ferbining as in ferdieling tusken de twa aparte retailgebieten te meitsjen troch de tapassing fan twa tsjinoerstelde kleuren. Wylst de grins tusken de rôze en swarte spaasjes dúdlik is, lykwols ek wazig by ferskate perspektiven. In spiraltrap, heal roze en heal swart, is yn it sintrum fan 'e winkel pleatst en leveret.
The Recognition
About the A' Design Award yn Goud
La Moitie Multi Kommersjele Romte is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan La Moitie Multi Kommersjele Romte wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. La Moitie Multi Kommersjele Romte makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- La Moitie is a multi commercial space,featuring fancy restaurant and designer showroom.It's owned by a couple with obvious contrast senses of style,by which inspired the design concept the half makes for each other.
So through this project, there are always two twisted styles leading the way of design. Contrast but perfectly match elements such as shape, color, character together harmoniously fixed in this whole space and brought viewer a dramatic space experience. - Dimensions & Packaging
- Size (m2): 326
- Tags
- Catering, Fashion, experience, pink, black,
- Production Technology
- Terrazzo,fiber-reinforced plastic,steels,environmentally friendly coatings
- Design Challenge
- In the beginning of the concept, the most difficult challenge was the collision relationship between black and pink. We hope that this space is one, and we also hope that this integrated space can be clearly divided into two characteristics spaces. After many analyses, we finally adopted a spiral staircase structure to connect pink and black. To this end, we even removed the original floor structure and raised the entire first floor space.
- Research
- In the initial stage of the project research, the concept and style of pink space were derived from Rococo art, such as the Bavarian Church, Versailles, etc. We found that to achieve the fine craftsmanship of the Rococo period, it required expensive materials and plenty of time, it was overflows the client's budget needs. So we tried 3d printing technology and fulfilled our detailed requirements within a week. Based on this success, we will use more 3D printing technology for other projects.
- Inspiration
- La Moitie,the project name comes from the French word meaning of half,half is a homophonic mate in Chinese,meaning partner.Through the analysis and positioning of this brand,we use Square and Circle,Mild Pink and Black as the basic elements to express the inner connection between half and mate.
- Project Duration
- The project started in November 2018 in Guangzhou and finished in March 2019 in Guangzhou,
and was launched in Panyu District Guangzhou in October 2019. - Operation Flow
- In the existing business system, brands with unique identification are more likely to succeed. Our aim is to provide better advantages for the brand beyond the basic-functions-needs .Thus in La Moitie, you can discover a unique design space and even more sense the storyline of the brand by this couple.
- Team Members
- Design Director: Jump Lee
Design Team: Jiacheng Su,Chunjie He,Yongjie Lao, Longbiao Liang - Image Credits
- Image #No1 : Junning yang, 2019,La moitie .
Image #No2 : Junning yang, 2019,La moitie .
Image #No3 : Junning yang, 2019,La moitie .
Image #No4 : Junning yang, 2019,La moitie .
Image #No5 : Junning yang, 2019,La moitie .
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