ODTU Sanat 20 Fisuele Identiteitsûntwerp troch Kenarkose Creative

ODTU Sanat 20 Fisuele Identiteitsûntwerp troch Kenarkose Creative is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Sulver yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

SulverGrafysk· 2020

ODTU Sanat 20 Fisuele Identiteitsûntwerp

troch Kenarkose Creative

Klant: Middle East Technical University

A' Design Award yn Sulver Winner yn de kategory Grafysk

60,513

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #97941

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer ODTU Sanat 20 Fisuele Identiteitsûntwerp

Foar it 20e jier fan ODTU Sanat, in jierliks keunstfestival hâlden troch Middle East Technical University, wie it fersyk in fisuele taal te bouwen om de konsekwint 20 jier fan it festival te markearjen. Lykas oanfrege waard it 20e jier fan it festival beklamme troch it te benaderjen as in oerdekt keunststik dat moat wurde ûntbleate. Skaduwen fan deselde kleurde lagen dy't de nûmers 2, en 0 foarmje makken in 3D-yllúzje. Dizze yllúzje jout it gefoel fan reliëf en de sifers lykje as se op 'e eftergrûn smelten. De libbene kleurenkeuze soarget foar in subtile kontrast mei de rêst fan 'e golflingte 20.

De Erkenning

Oer de A' Design Award yn Sulver

ODTU Sanat 20 Fisuele Identiteitsûntwerp is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan ODTU Sanat 20 Fisuele Identiteitsûntwerp wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. ODTU Sanat 20 Fisuele Identiteitsûntwerp is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
Ofmjittingen & Ferpakking: The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
Labels: Visual Identity, Visual Communication, Graphic Design, Branding
Produksjetechnology: As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
Untwerpútdaging: Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
Undersyk: This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
Ynspiraasje: Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
Projektdoer: The project started in October 2018 in Ankara and finished in March 2019.
Operaasjestreamferrin: Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
Teamleden: Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin
Ofbyldingskrediten: All visual materials were designed and produced by Kenarkose Creative.