Korea Sport Coach Federation Branding En Fisuele Identiteit troch Yena Choi and Jinha Seo

Korea Sport Coach Federation Branding En Fisuele Identiteit troch Yena Choi and Jinha Seo is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2020

Korea Sport Coach Federation Branding En Fisuele Identiteit

troch Yena Choi and Jinha Seo

Klant: Korea Sport Coach Federation

A' Design Award yn Brûns Winner yn de kategory Grafysk

14,382

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #98641

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Korea Sport Coach Federation Branding En Fisuele Identiteit

KSCF is in Koreaanske sportafdeling dy't saakkundigen sammelt relatearre oan sporten ynklusyf aktive en eardere nasjonale teamspilers, coaches, en eigners fan sportteams. It hertlogo wurdt lutsen fan 'e XY-as, dy't de euforie en adrenaline fan' e atleet fertsjintwurdiget, de tawijing en de genoegen fan 'e coach foar har teams en de algemiene leafde foar sport. It hertlogo bestiet út fjouwer puzzelstikken: ear, pylk, foet, en hert. It ear symboliseart harkjen, de pylk symbolisearret doel en rjochting, de foet symboliseart fermogen, en it hert symboliseart passy.

De Erkenning

Oer de A' Design Award yn Brûns

Korea Sport Coach Federation Branding En Fisuele Identiteit is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Korea Sport Coach Federation Branding En Fisuele Identiteit wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Korea Sport Coach Federation Branding En Fisuele Identiteit foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Ofmjittingen & Ferpakking: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Labels: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Produksjetechnology: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Untwerpútdaging: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Undersyk: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Ynspiraasje: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Projektdoer: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Operaasjestreamferrin: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Patinten: Trademark 2020 Yena Choi, James Kim
Teamleden: B for Brand Creative Team
Ofbyldingskrediten: B for Brand Creative Team