Project Yellow Fisueel Ip-Ûntwerp by Yu Chen

Project Yellow Fisueel Ip-Ûntwerp by Yu Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Sulver in Kompjûtergrafyk, 3D-modellearring, Teksturearring en Rendering Ûntwerp Competition Category.

SulverKompjûtergrafyk· 2020

Project Yellow Fisueel Ip-Ûntwerp

by Yu Chen

Client: Hubei University of Technology

A' Design Award yn Sulver Winner in Kompjûtergrafyk Category

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Colors

The Design

About Project Yellow Fisueel Ip-Ûntwerp

Project Yellow is in wiidweidich keunstprojekt dat it fisuele konsept konstrueart fan Everything is Yellow. Neffens de kaai-fisy sille grutte outdoor-displays wurde makke yn ferskate stêden, en in searje kulturele en kreative derivaten sille tagelyk wurde produsearre. As fisuele IP hat Project Yellow in twingende fisuele ôfbylding en enerzjike kleurskema om in unifoarmige fyzje te foarmjen, wêrtroch minsken ûnferjitlik wurde. Geskikt foar grutskalige online en offline promoasje, en de útfier fan fisuele derivaten, it is in unyk ûntwerpprojekt.

The Recognition

About the A' Design Award yn Sulver

Project Yellow Fisueel Ip-Ûntwerp is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Project Yellow Fisueel Ip-Ûntwerp wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Project Yellow Fisueel Ip-Ûntwerp is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen