Bomapp Merkidentiteitsûntwerp troch Taiyoon Lee

Bomapp Merkidentiteitsûntwerp troch Taiyoon Lee is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Brûns yn de kompetysje-kategory Grafyk, Yllustraasje en Fisuele Kommunikaasje Ûntwerp.

BrûnsGrafysk· 2020

Bomapp Merkidentiteitsûntwerp

troch Taiyoon Lee

Klant: Bomapp

A' Design Award yn Brûns Winner yn de kategory Grafysk

19,558

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #99409

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Bomapp Merkidentiteitsûntwerp

Bomapp is in merkidentiteitsûntwerp dat makke is foar in fersekeringstechnologybedriuw. De namme Bomapp kombinearret boheom, it Koreaanske wurd foar fersekering, mei it wurd map. It symboal, de motyfgrafyk en it algemiene ûntwerp bringe it idee fan omearming oer, wat de merkidentiteit fersterket. It logotype befettet de letter B, tekene om de gouden ferhâlding te wjerspegeljen. De presize geometry wurdt brûkt om fertrouwen en profesjonaliteit út te drukken, de kearnwearden fan de fersekeringsbranche. It logo ferskynt yn ien kleur, blau of wyt, ôfhinklik fan de eftergrûn.

De Erkenning

Oer de A' Design Award yn Brûns

Bomapp Merkidentiteitsûntwerp is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Bomapp Merkidentiteitsûntwerp wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Bomapp Merkidentiteitsûntwerp foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”.
Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity.
Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio.
We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence.
Ofmjittingen & Ferpakking: The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
Labels: Bomapp , insurance, finance, branding
Produksjetechnology: Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
Untwerpútdaging: Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
Undersyk: Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
Ynspiraasje: Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience.

By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies.

Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half.
As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with
Projektdoer: 10.01.2019 - 09.04.2020 / Seoul, Korea
Operaasjestreamferrin: Bomapp logo implies the brand's design concept and core value.
The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication.
Teamleden: Creative Director: Taiyoon Lee, BX Designer: Juhee Kim, Kyunghee Kim, CEO : JoonWoo Ryu, Vice-president : Okkyun Kim