Surely Keunstromte by Michael Lam is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Goud in Ynterieurromte en Útstallingûntwerp Competition Category.

GoudYnterieur· 2020

Surely Keunstromte

by Michael Lam

Client: Surely

A' Design Award yn Goud Winner in Ynterieur Category

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Verified Award Winner

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Colors

The Design

About Surely Keunstromte

Dit is in keunst, casual en retail dy't allegear tegearre yn ien romte kombinearje. Sûnt de arsjitektuer dat in lânbedriuw is mei kleanheak-sydlinefabryk. It heule gebou behâldt in fleurige tekstuer fan 'e muorren, as in laachetextuer fan' e romte, in oare kontrast mei bûten kreëarret, soarget ek in romte-ûnderfining. Ferjit te folle hurde dekoraasje, brûkte wat sêfte dekoraasje foar werjefte dy't in ûntspannen gefoel kreëarre. It kontrast tusken skepping en iere poadium is fleksibeler foar duorsume ûntwikkeling fan romte yn 'e takomst.

The Recognition

About the A' Design Award yn Goud

Surely Keunstromte is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Surely Keunstromte wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Surely Keunstromte makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designers are take time as the starting point of thinking. In the chaotic and decadent old factory, they skillfully use the sense of dislocation in time to create the gap between the inside and the outside, between the object and the space, to show the spatial context of living against the time, appearing along with the time, so as to provide a deeper and meaningful place experience for the viewers.
Dimensions & Packaging: Design area：10763 sq.ft
Tags: Interior, Space, Art, Retail, Photography
Production Technology: Main Material：Special Paint, Terrazzo, Original Solid Wood, Ultra-white Glass
Design Challenge: In the process, the designer and the owner experience the overthrow and replay of the design scheme, the reconstruction and disassembly of the wall, and the continuous replacement of the soft decoration display, which is not so much full of various imperfect factors, but rather a design co creation process in which both parties continuously influence each other.
Research: Shortly after the project was put into operation, without marketing planning, it quickly became a hot topic in Hangzhou, China, and one of the most popular art punch points in the country. It is a space for photography and art, a new benchmark of the industry and a new fashion stronghold in the city.
Inspiration: The whole building retains the mottled and contiguous texture of the wall, transforms into the uniform skin texture of the indoor space, and falls behind the outdoor environment, creating a sense of surprise for the viewer to invert the time, creating a unique space experience, secondly, abandoning too much hard decoration, releasing more relaxed space for high-quality soft display. And display, create the contrast with the base of the original space.
Project Duration: The project started in Hangzhou, China in March 2018 and was completed in Hangzhou, China in 2019.
Operation Flow: According to time, weather and unpredictable natural light, the designer enters the room through the opening to form rich shadows and lines, so that the space can get rid of boredom and become active. After moving to the interior space of the main building, the walls are cleaned, showing a mottled and rough texture again, giving off a simple atmosphere, thick and stable. The exquisite art installation is in a corner, embracing the whole space in an introverted way.
Image Credits: All pictures:Da qi Zhang / Michael Lam (Designer)