Platina Aksessoire · 2020
Qwerty Elemental Hântassen
- A' Design Award yn Platina 2020 in Aksessoire
- CLIENT: Donà
- Estimated Number of Design Views: 1,973,043
- Verification code 9C952A4579 · Verify this award
Colors
About Qwerty Elemental Hântassen
Krekt as de ûntjouwingsevolúsje fan skriuwmasjines toant de transformaasje fan in heul komplekse fisuele foarm nei de skjinne, ienfâldige geometryske foarm, is Qwerty-elemental de útfiering fan sterkte, symmetry en ienfâld. Konstruktive stielen dielen makke troch ferskate ambachtslju binne ûnderskiedende fisuele funksje fan it produkt, wat de tas in arsjitektoanyske uterlik jout. De wêzentlike eigenaardichheid fan 'e tas binne twa toetsen fan de skriuwmasjine dy't sels produsearre en gearstald wurde troch de ûntwerper sels.
About the A' Design Award yn Platina
Qwerty Elemental Hântassen is in winner fan de A' Design Award yn Platina, in ekstreem prestisjeuze erkenning foar wier útsûnderlike, elegante en prachtige ûntwerpen. Platina-winners binne wûnders fan skepping, tsjûgenissen fan de grinzen fan yntellektuele kreativiteit, en litte it ûnevenaardige profesjonalisme en sjeny fan har ûntwerpers sjen. Fan dizze ûntwerpen wurdt ferwachte dat se de meast ferneamde wurken binne dy't de estetyk fan in tiidrek bepale, bydrage oan it wolwêzen fan de maatskippij en de grinzen fan keunst, wittenskip, ûntwerp en technology ferlegge. Qwerty Elemental Hântassen lit in transsendint nivo fan treflikens sjen en makket de wrâld sûnder mis ta in bettere plak mei syn foardielige en weardefolle skaaimerken. Qwerty Elemental Hântassen is in winnend wurk fan de A' Design Award yn Platina dat winsken wekker makket, ynspirearret, entûsjasmearret, behaachet en grutte freugde opwekket.
Press Kit
- Unique Properties
- Just like typewriters’ design evolution shows the transformation from a highly complex visual form to the clean-lined, simple geometric form, Qwerty-elemental is the embodiment of strength, symmetry, and simplicity. Constructive steel parts made by various craftsmen are distinctive visual feature of the product, which gives the bag an architectonic appearance.The highlight of "Qwerty" collection were the typewriter keys, firstly re-applied from the original Remington typewriters, and later, according to Donà's design, constructed and manufactured by a metal craftsmen company. Since 2013 Donà has her own production of typewriter keys.
- Dimensions & Packaging
- 1. qwerty large:28x31x10,5 cm
2. qwerty medium:26x24x10,5 cm
3. qwerty small: 25x13x3 cm - Tags
- Typewriter bags, Qwerty bag
- Production Technology
- For the realization of this collection Donà collaborated with different manufactures with one aim: to improve each detail to the level of excellence and to combine craft and industrial methods of production. The typewriter keys are made from brass metal sheet. We made special tools for the typewriter keys production. Using these tools a brass sheet is going through a several stages: cutting, curvature, perforation. Next step is galvanization (electroplating) and finally assembling the chrome ring with laser cut disk with engraved sign (letter, number…). Hardware are cut and highly polished from stainless steel by metal craftsman. For the leatherwork Donà found skilled craftsman who use time-honored tanning and finishing techniques (hand-finished edges). The product shows old tried and tested techniques and materials, but a modern and up-to-date design approach.
- Design Challenge
- making a tool for typewriter keys, it took ca six months to develop a "machine" for typewriter keys production
- Research
- The most time is dedicated to the details of the bags:typewriter keys, laser cut hardware that are made from stainless steel
- Inspiration
- The durability is femininity of QWERTY design built in the Donà's collection of the same name. It evolved from Donà's fascination with the highly aesthetical and complex mechanical object - the Remington typewriter. It is one of the earliest brands of typewriters, dating from 1874.
The name of the collection “Qwerty” refers to the oldest typing template that was invented by a newspaper editor Christopher Sholes in 1868 and sold to Remington in 1873. Unchanged for 150 years, it was designed to prevent the metal arms of the typewriter letters from clashing and jamming. So what Sholes basically did was to place the most frequently used letters as far apart as possible, making the typist's fingers (at that time, which was the practice that persisted throughout the next century, all typists were women) do the work. In a 1888 Manual of the Typewriter, John Harrison explained, "The typewriter is especially adapted to feminine fingers. They seem to be made for typewriting. The typewriting involves no hard labor and no more skill than playing the piano." - Project Duration
- 2018-2020, Zagreb-Venezia-Vicenza
- Operation Flow
- Qwerty Elemental line features perfect everyday city pieces suitable for the daylong activities and the evening occasion.
- Image Credits
- Image #1:Photographer Vanja Solin, 2019
Image #2:Photographer Vanja Solin, 2019
Image #3:Photographer Vanja Solin, 2019
Image #4:Photographer Vanja Solin, 2019
Image #5:Photographer Vanja Solin, 2019
