South Branch Sign Dearadh Inmheánach Bialainne by Tiao Ouyang

South Branch Sign Dearadh Inmheánach Bialainne by Tiao Ouyang is a highly esteemed winner of the very prestigious 2020 Duais Cré-umha A' Design Award in Dearadh Interiúir Competition Category.

Cré-umhaInteriúr· 2020

South Branch Sign Dearadh Inmheánach Bialainne

by Tiao Ouyang

Client: Oytt Design

Duais Cré-umha A' Design Award Winner in Interiúr Category

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Verified Award Winner

Verify Award Status for #100068

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Colors

The Design

About South Branch Sign Dearadh Inmheánach Bialainne

Is é South Branch Sign an dearadh inmheánach do shlabhra bialainne i stíl Hong Cong i Changzhou. Clúdaíonn an tionscadal 500 méadar cearnach ar fad. Sainíonn ábhair agus dathanna éagsúla na limistéir fheidhmiúla, rud a laghdaíonn an gá le rannán fisiceach, agus léitear an leagan amach trí dheighilteanacha dofheicthe. Cruthaíonn terrazzo, adhmad, leathar agus scáthán uigeacht spásúil shaibhir agus ilghnéitheach. Ritheann línte míne trasna na mballaí agus na síleála, agus cuireann soilsiú leabaithe béim ar na mionsonraí grinn. Is é an toradh spás ciúin trédhearcach le uigeacht shimplí agus carachtar réasúnach, nua-aoiseach.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh South Branch Sign Dearadh Inmheánach Bialainne Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh South Branch Sign Dearadh Inmheánach Bialainne ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh South Branch Sign Dearadh Inmheánach Bialainne riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this case, the design team follows the brand's consistent concise approach, focusing on highlighting the virtual and real space and liquidity. With transparent, pure and delicate visual presentation, in a rational and fashionable style, the designers get rid of the public's inherent impression of Hong Kong-style restaurants, which is flexible and comfortable.
Dimensions & Packaging: The project covers a total of 500 square meters. As far as the eye can see, the smooth lines are laid out on the facade and the top, outlining the delicate texture details, and the inlaid exquisite lighting makes the texture sublimate.
Tags: Interior, Restaurant, Commercial, Modern, Simple, New Hong Kong Style, South Branch Sign, Fashionable
Production Technology: The designers uses different materials and colors to distinguish different functional areas, which reduces the physical partition in space and makes the functional layout appear in the invisible partition, and has a great sense of bulk. At the same time, it shows a simple texture in the design.
Design Challenge: Compared with last year's South Branch Sign Jiangyin project, although this case is more concise and low-key, its temperament is more mature and stable, just like the process of brand growth, from immature to mature, step by step, with the trend, and with the time. Here, we can not find the old Hong Kong-style noise, both the implicit tenderness of the East and the classical rhythm of the West, so compatible and new style, like the heart of Hong Kong.
Research: The quality and variety of products are only the basic demands of diners, while situational environment, personalization and brand aesthetics are the important factors of brand circle fans. Therefore, how to have both "authentic Hong Kong taste" and a new perspective and thinking has become the focus of space expression in this case.
Inspiration: This is a branch design of Hong Kong-style chain brand restaurant. The designer starts from the inner dimension of environmental construction, through in-depth thinking and combing the relationship between food and culture, fashion and tradition, and disseminates the emotional communication channel to the heart.
Project Duration: The project started in March 2019 in Changzhou and finished in May 2019 in Changzhou.
Operation Flow: With the help of terrazzo, wood, cortex and mirror, the interface between the two rooms is not only transitional extension, but also detail level, which sets off a rich and diverse spatial texture.
Patents: Copyrights belong to Tiao Ouyang, 2019.
Team Members: Tiao Ouyang
Danfeng Zhou
Yang Li
Image Credits: Image #1: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #2: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #3: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #4: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #5: Photographer Yiwen Xu, South Branch Sign, 2019.