Fido Dido House by 7UP Free Feidhm Bhunúsach: Suiteáil Branda Eispéiritheach by PepsiCo Design and Innovation

Fido Dido House by 7UP Free Feidhm Bhunúsach: Suiteáil Branda Eispéiritheach by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Duais Cré-umha A' Design Award in Dearadh Imeachtaí Competition Category.

Cré-umhaImeacht· 2020

Fido Dido House by 7UP Free Feidhm Bhunúsach: Suiteáil Branda Eispéiritheach

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

Duais Cré-umha A' Design Award Winner in Imeacht Category

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Verified Award Winner

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Colors

The Design

About Fido Dido House by 7UP Free Feidhm Bhunúsach: Suiteáil Branda Eispéiritheach

Téacs Leabhair: Is suiteáil branda dhá lá é Fido Dido House a cruthaíodh i gCovent Garden i Londain. Aistríonn an dearadh domhan dhá thoiseach dubh agus bán an charachtair Fido Dido go spás tríthoiseach. Gluaiseann cuairteoirí trí limistéir théamacha, lena n-áirítear cófra le héadaí íocónacha agus stór cistine atá stoctha le Fido Flakes. I measc na ngnéithe eile tá crios fuaraithe cuisneora, leabaí luascáin le haghaidh scíthe, balla idirghníomhach dúideáilte, ceol suaimhneach agus blaiseadh táirgí. Tugann an suíomh ilchéadfach cuireadh d'aíonna scíth a ligean agus tugann sé beocht do theachtaireacht an fheachtais.

The Recognition

About the Duais Cré-umha A' Design Award

Bhuaigh an dearadh Fido Dido House by 7UP Free Feidhm Bhunúsach: Suiteáil Branda Eispéiritheach Duais Cré-umha A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí sármhaithe a mbíonn cruthaitheacht, aireagacht agus géarchúis mar shaintréithe acu. Is déantúsáin ghlic agus chruthaitheacha go suntasach iad buaiteoirí Cré-umha a dhearbhaíonn taithí fhairsing, samhlaíocht agus acmhainneacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Fido Dido House by 7UP Free Feidhm Bhunúsach: Suiteáil Branda Eispéiritheach ina rud a bhfuil an-mheas air, a n-ardaítear agus a ghráitear, atá thar a bheith gairmiúil agus nuálach. Ionchorpraíonn an dearadh seo a bhuaigh Duais Cré-umha A' Design Award na cleachtais is fearr san ealaín, san eolaíocht, sa dearadh agus sa teicneolaíocht, agus tá sé sármhaith as a aird ar mhionsonraí. Sásaíonn an dearadh Fido Dido House by 7UP Free Feidhm Bhunúsach: Suiteáil Branda Eispéiritheach riachtanais go hálainn, bainíonn sé le mianta, cuireann sé draíocht ar mhothúcháin agus tarraingíonn sé fiosracht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
Inspiration: Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.

Read the Press Release