Ór Imeacht · 2020
Game Fuel PRO-AM Consumer Experience Dearadh Imeachta Bheo
by PepsiCo Design and Innovation
- Duais Óir A' Design Award 2020 in Imeacht
- CLIENT: PepsiCo Design and Innovation
- Estimated Number of Design Views: 104,928
- Verification code 764F29CB14 · Verify this award
Colors
About Game Fuel PRO-AM Consumer Experience Dearadh Imeachta Bheo
Ba imeacht cearrbhachais beo é Game Fuel PRO-AM a cruthaíodh do bhranda dí agus a craoladh do lucht féachana sa bhaile. Chuir an t-imeacht cearrbhaigh ghairmiúla i bpéire le daoine cáiliúla chun mód cluiche nua dó-i-gcoinne-dó a chur i láthair agus chun canna dí nua a thabhairt isteach. Lasadh seit an stiúideo i ndearg agus i ngorm, príomhdhathanna an táirge, chun éifeacht dhrámatúil a chruthú agus chun an dá fhoireann a scaradh óna chéile. Thug clóghrafaíocht trom agus dathanna láidre léirmhíniú nua-aimseartha ar an gcearrbhachas don spás. Dearadh an seit ionas go léifí go soiléir ar an scáileán é le linn an chraolta.
About the Duais Óir A' Design Award
Bhuaigh an dearadh Game Fuel PRO-AM Consumer Experience Dearadh Imeachta Bheo Duais Óir A' Design Award, aitheantas thar a bheith clúiteach a bhronntar ar dhearaí den chéad scoth, iontacha agus sármhaithe. Is cruthuithe an-nuálacha, fíorasacha agus drithleacha iad buaiteoirí Óir a léiríonn géiniais, eagna agus máistreacht a ndearthóirí. Táthar ag súil go mbeidh an dearadh Game Fuel PRO-AM Consumer Experience Dearadh Imeachta Bheo ina aireagán a mholtar go mór, ceannródaíoch agus séadchomharthach a sholáthraíonn luach nach bhfacthas riamh cheana. Is tionscadal iontach, measúil é an dearadh seo a bhuaigh Duais Óir A' Design Award a dhéanann sárleas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Cruthaíonn an dearadh Game Fuel PRO-AM Consumer Experience Dearadh Imeachta Bheo mothúcháin dhian mhianta, músclaíonn sé paisean, spreagann sé cruthaitheacht agus cuireann sé draíocht orainn.
Press Kit
- Unique Properties
- The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
- Inspiration
- The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.
