Problue Annual Posters Príomhfheidhm: Póstaer by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dearadh Grianghrafadóireachta Competition Category.
AirgeadGrianghrafadóireacht· 2020
Problue Annual Posters Príomhfheidhm: Póstaer
Client: JBBC Branding Consultancy
Duais Airgid A' Design Award Winner in Grianghrafadóireacht Category
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The Design
About Problue Annual Posters Príomhfheidhm: Póstaer
Is éard atá i Problue Annual Posters ná sraith póstaer clóite a cruthaíodh do bhranda tumadóireachta. Léiríonn gach póstaer múnla amháin ag caitheamh éadaí faiseanta cathrach agus culaith tumadóireachta araon, ionas go dtaispeántar an t-aistriú idir an saol laethúil agus an tumadóireacht. Cuirtear gorm liath ar an bhfear le haghaidh galántachta, agus cuirtear dearg ar an mbean. Tagraíonn na heití duaithníochta do ghluaiseacht na beatha uirbí. Socraítear codarsnachtaí d'aon ghnó, mar shampla tapa agus socair, éadaí laethúla agus culaith tumadóireachta, mín agus géar. Tomhaiseann gach póstaer 420 faoi 594 milliméadar.
The Recognition
About the Duais Airgid A' Design Award
Bhuaigh an dearadh Problue Annual Posters Príomhfheidhm: Póstaer Duais Airgid A' Design Award, aitheantas an-ghradamach a bhronntar ar dhearaí ardchaighdeáin, álainn agus drámatach. Is saothair thar a bheith drithleacha agus an-chruthaitheach iad buaiteoirí Airgid a léiríonn saineolas, tallann agus géarchúis shármhaith a ndearthóirí. Táthar ag súil go mbeidh an dearadh Problue Annual Posters Príomhfheidhm: Póstaer ina shaothar iontach, ina léiriú sampla, thar a bheith gairmiúil agus go domhain nuálach. Is aireagán an-suntasach, ionadmhuirthe é an dearadh seo a bhuaigh Duais Airgid A' Design Award a dhéanann leas do theorainneacha na healaíne, na heolaíochta, an deartha agus na teicneolaíochta agus a chuireann chun cinn iad. Is cruthú é an dearadh Problue Annual Posters Príomhfheidhm: Póstaer a bhfuil formad mór leis, a mhúsclaíonn mianta, a thugann mothúcháin dhearfacha agus a adhnann iontas agus ionadh.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
- Dimensions & Packaging
- W 420mm x H 594mm
- Tags
- Diving, City Life, Active, Fashion, Transition, Problue, Hero
- Production Technology
- Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
- Design Challenge
- The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
- Research
- JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
- Inspiration
- The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
- Project Duration
- The project started in June 2019 and finished in Nov 2019 in Taiwan.
- Operation Flow
- Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
- Patents
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
- Team Members
- Designer: Huiyu Zhuang
Director: Jiunguo Yu - Image Credits
- Jblossom Branding Consultancy Co., Ltd
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